5 myths about prescriptive analytics


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​Need your corporation to achieve a aggressive benefit? If that’s the case, be taught what prescriptive analytics is—and isn’t.

What’s prescriptive analytics, and why does your corporation want it?
It isn’t sufficient to easily collect information and mannequin it anymore–you want to make use of it to create the absolute best future for your corporation. Prescriptive analytics is the way you do it.

The way forward for large information analytics has arrived, and it is known as prescriptive analytics.

Gartner defines prescriptive analytics as a type of superior information analytics that “examines information or content material to reply the query ‘What must be achieved?’ or ‘What can we do to make _______ occur?'”

In different phrases, prescriptive analytics makes use of large information similar to historic information and real-time information to not solely anticipate what’s going to occur and when however why one thing will occur and recommends actions to take primarily based on these predictions. By appearing on these insights, companies can maximize an impending alternative, optimize a state of affairs, mitigate future danger, and acquire a aggressive benefit.

See additionally: Hiring equipment: Knowledge architect (Tech Professional Analysis)

As promising as prescriptive analytics appears, nonetheless, it stays a nascent expertise, which may be complicated to deploy and handle. Earlier than implementing prescriptive analytics in your corporation, it is essential to dispell misconceptions and perceive what precisely prescriptive analytics is—and what it is not.

5 prescriptive analytics myths

1. Prescriptive analytics is identical as predictive analytics.

Prescriptive analytics works with superior information analytics similar to descriptive analytics and predictive analytics and builds on it. For instance, descriptive analytics gives insights into the previous by answering “what occurred.” Predictive analytics takes it a step additional by forecasting “what’s prone to occur” Whereas, prescriptive analytics prescribes an precise answer, as in “what we should always do about it.”

2. Prescriptive analytics is foolproof.

Prescriptive analytics is just as efficient as the information it receives. Many components can have an effect on information high quality. For instance, defective information, unhealthy assumptions, and poorly constructed fashions can all affect the reliability of prescriptive analytics’ insights.

three. Prescriptive analytics is simple.

Regardless of being sooner and extra complete than human capabilities, you may’t simply press a button and immediately retrieve insights. Prescriptive analytics depends on refined analytics instruments, strategies, and expertise, like synthetic intelligence, machine studying, heuristics, and algorithms to manifest options, which makes it difficult to implement and handle.

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four) Prescriptive analytics has restricted use instances.

Many industries together with operations, provide chain, gross sales, advertising and marketing, telecom, finance, and extra can profit from prescriptive analytics. For instance, retailers like Amazon can use prescriptive analytics to enhance customer support or advocate purchases; healthcare amenities can use prescriptive analytics to enhance affected person outcomes; oil firms can use prescriptive analytics to search for optimum drilling places, and so forth.

5. Prescriptive analytics presents one answer.

Prescriptive analytics works 24 hours a day and regularly processes new information because it turns into accessible to re-predict and re-prescribe options.

What do you assume? We wish to hear from you

Is prescriptive analytics an answer on your firm? How actively is your organization utilizing prescriptive analytics? Are you assured that the information you are utilizing in your prescriptive analytics is dependable?

Take this prescriptive analytics survey from TechRepublic’s sister web site Tech Professional Analysis and tell us.

All respondents could have an opportunity to enter their electronic mail on the finish of the survey and obtain a free copy of the ensuing analysis report, which is generally solely accessible to Tech Professional Analysis subscribers.


Picture: NicoElNino, Getty Photos/iStockphoto

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