96% desire trip dollars to additional sustainability objectives, states study

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96% want vacation dollars to further sustainability goals, says survey

Revealed: The Secrets our Clients Used to Earn $3 Billion

Forty- 8 percent of participants informed Kind Traveler their biggest difficulty in taking a trip sustainably is discovering lodgings that are both “sustainable and socially conscious.”

Klaus Vedfelt|Digitalvision|Getty Images

Everyone likes a deal when it concerns scheduling travel, however lots of likewise desire the cash they invest to do some great where they’re headed, according to a study from hotel reservation platform Kind Traveler.

To that point, 96% of study participants informed the female- and veteran-owned business that it’s “important” (or somewhat, relatively or extremely crucial) that their travel dollars make a favorable effect in the locations they go to. Kind Traveler surveyed 1,014 individuals, 90% of them in the U.S., in 2015.

The Importance of Impact Travel in Bookings

In a 2021 study of 1,014 tourists, Kind Traveler discovered that:

  • 96% stated it is necessary (somewhat crucial, relatively crucial, crucial or extremely crucial) that “my travel dollars are making a positive impact in the places I visit.”
  • 48% stated “my greatest challenge in traveling sustainably is choosing accommodations that are sustainable and socially conscious.”
  • 37% stated “my greatest challenge in traveling sustainably is reducing or eliminating my carbon footprint.”

— Source: Kind Traveler

The study, whose findings were launched in the 2022 Kind Traveler Global Impact Tourism Report, likewise discovered that almost half (48%) of participants stated their biggest difficulty in attempting to take a trip sustainably is discovering lodgings that are both “sustainable and socially conscious.”

More than a 3rd, on the other hand, stated their biggest difficulty is decreasing or removing their carbon footprint. The complete report likewise information 10 travel market patterns distilled from feedback from 64 Kind Traveler partner hotels, charities and locations in 16 nations. These consist of:

  • Hotels and locations producing ingenious methods for visitors to return to surrounding neighborhoods and environments.
  • Charities establishing “impact tourism” experiences to encourage accountable travel.
  • Hotels serving as “regenerative powerhouses” in their host neighborhoods.
  • Global tourists requesting openness around hotels’ charitable and sustainable efforts.

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“Trends give us direction, while solutions give us better pathways forward,” stated report author and Kind Traveler CEO Jessica Blotter, in a declaration. A previous earth science instructor, Blotter stated “education and positive change are interlinked.”

“By creating and offering more kind choices, it’s possible to create tourism opportunities that drive positive impact and trip satisfaction,” stated Blotter, who is likewise board chair of the Center for Responsible Travel.

The Kind Traveler platform provides users unique rates and benefits from “curated” hotels when they contribute a minimum $10 to a vetted charity of their option or in the location they will go to. The company states 100% of contributions go to charity and it supplies “positive impact metrics” with every reservation. As of 2022, Kind Traveler deals with hotels and tourist boards in 22 nations and 100- plus charities worldwide.