Airbnb’s well-liked sleepover contest has hit a really huge wall.
The short-term rental service has nixed a promotion providing a one-night “dream” keep atop the Nice Wall of China within the wake of a authorities backlash.
The promotion had promised a sleepover in one of many Nice Wall’s guard towers, however Airbnb cancelled the competition when the Yanqing District cultural fee got here out towards it this week.
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The fee mentioned Monday it didn’t assist the promotion, and that it was not in step with conservation plans for the wall, which is a UNESCO world heritage website.
Airbnb responded with an announcement saying it’s cancelled the sleepover, and that it understands and respects the federal government’s stance.
“Whereas there was an settlement in place that was the premise for the announcement of this occasion, we deeply respect the suggestions we have now acquired,” Airbnb wrote.
The Yanqing District cultural fee, nonetheless, mentioned on its verified Weibo account on Monday that it had neither acquired nor permitted any software from Airbnb.
Airbnb mentioned it’s engaged on “a variety of different experiences and initiatives that showcase China as a vacation spot.” It additionally apologized to those that submitted entries for the competition.
A video selling the competition continues to be accessible on Airbnb’s Twitter account.
Airbnb has provided sleepovers at dozens of dramatic places lately, as a part of its “Evening At” collection of contests.
Previous winners have slept over at a LEGO home, in a shark tank, atop an Olympic ski leap and among the many skulls stacked within the Paris catacombs at Halloween.
Airbnb says it’s not giving up on working a contest centered on China.
“We’re engaged on a variety of different experiences and initiatives that showcase China as a vacation spot,” Airbnb mentioned.
Airbnb has often hit roadblocks with the Chinese language authorities in its efforts to increase into the world’s most populous nation. It’s been compelled to droop its providers throughout politically delicate occasions, disclose host data to authorities businesses and adjust to strict authorities rules, as China works to raised outline its homestay lodging guidelines.
Airbnb mentioned final yr it could greater than triple its native workforce and double its funding within the area.
— With recordsdata from Reuters
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