Today, residence motion pictures aren’t recorded with handheld video cameras, however slightly with our smartphones. Sadly, there’s a draw back. Our iPhones default to decrease high quality video so recordings received’t eat up space for storing; and whilst you can modify that each one the best way to 4K on newer units, that may drastically improve your storage consumption. You’d quickly obtain “out of area” warnings when you all the time recorded in prime quality, and would then have to repeatedly offload your movies to the cloud. A brand new startup referred to as Air desires gives an alternate answer.
As an alternative of utilizing the native digicam app to report, the Air app mechanically data in 4K Extremely HD and mechanically shops your movies within the cloud in a personal gallery. Which means you’ll by no means run out of room, even when you’re recording long-form residence motion pictures or some other hiqh-quality movies.
In fact, there are already options for storing video within the cloud, together with iCloud which successfully comes constructed into the iPhone, in addition to Google Photographs, which is a prime photo-sharing app with a helpful “unencumber area” choice. Amazon and Dropbox even have cloud storage options standard with shoppers.
However in response to Air co-founder and CEO Shane Hegde, no opponents have optimized their product for video alone.
“Video is exclusive due to its measurement and complexity, however most options deal with them the identical as photographs: lowering high quality and making playback a nightmare,” he says. “We’ve constructed our product with the identical superior video expertise as Netflix and Youtube to deliver customers a seamless, consumer pleasant video expertise.”
Air’s service mechanically transcodes all movies in order that they’ll adaptively stream throughout playback. Which means you don’t have to attend for movies to load, even when you don’t at the moment have entry to first rate bandwidth. Air additionally doesn’t compress your movies while you wish to share them – you’ll be able to simply ship a pal or member of the family a hyperlink to the video and the recipient good points entry to the high-quality file.
As well as, Air features a collaborative video modifying characteristic referred to as Reels. Designed for capturing greater occasions – like holidays or weddings, for instance – anybody can contribute their video clips to a Reel, then share the top outcome throughout social media or anyplace else they like.
At $four.99 per 30 days, Air comes out as a bit pricier than the entry stage pricing for conventional cloud storage. At present, it’s solely $zero.99/month for 50 GB on iCloud, for instance, or $1.99/month for 100 GB on Google (which incorporates Photographs, Gmail, and Drive), with costs that go up from there. You’ll must frequently report lots of residence motion pictures to profit from paying for Air’s limitless storage.
However that’s why the corporate is especially pitching the product primarily to younger mother and father, who do precisely that. Nonetheless, semi-pro videographers may benefit as effectively, as might anybody else who desires to extra simply report in 4K/HD with out worrying about space for storing.
One other perk to utilizing Air is its non-compulsory digitization service for bodily media. The service requires a $50 deposit, however accepts any storage gadget or video format, together with VHS tape, movie reels, laborious drives, DVDs, USB drives, and extra. Pricing is per hour of digitization and varies primarily based on format.
Hedge, who co-founded Air with fellow Stanford grad Tyler Strand (CTO), says he was impressed to simplify recording high-quality residence motion pictures after having grown up in a household that recorded with Sony Handycams which finally led to a group of unwatchable video, as expertise modified.
“I didn’t have the camcorder; The brand new laptop computer lacked a DVD participant; The ‘knowledge’ sat inaccessible on outdated units,” he says. “In late 2016, I made a decision to give up my job and produce the content material format of residence motion pictures again to life. I needed to create an organization primarily based totally round this private ardour: A product that may permit folks to seize limitless residence motion pictures on their cellphone and an area to protect the prized possessions they already had.”
Earlier than Air, Hedge based a startup referred to as Swap whereas at Stanford, labored in investing at HPS Companions, then was Chief Digital Strategist for Revolt TV in L.A. Tyler, in the meantime, additionally launched a startup at Stanford, hostess.fm, which he bought to SFX Leisure. Most lately he labored as founding companion and director of product at Postlight.
Brooklyn-based Air raised an undisclosed seed spherical in October 2017 from media and tech buyers and early stage funds.
The app is offered for iOS-only for now, right here on the App Retailer.