Amazon Echo event: Here’s what to expect

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Amazon is worth $1 trillion

Amazon is planning a shock announcement for Thursday, probably increasing its line of Echo sensible audio system.

The corporate has invited press to its Seattle headquarters for a secretive occasion, which begins at 1 p.m. ET.

It might unveil eight new Echo gadgets, a tool for the automobile and even a microwave, in response to a CNBC report.

Extra Echos make sense for the corporate. The reign of Alexa is barely starting for Amazon. It desires the chipper voice assistant to be obtainable in additional locations, together with automobiles and the kitchen.

Amazon kicked off the sensible speaker class in 2014 with the discharge of its first Echo sensible speaker and has dominated it since. The primary bodily design, a matte black cylinder, was uninspired, however the always-on speaker and Alexa resonated with customers. It is gone on to make numerous flavors of Echo, together with smaller Echos, an alarm clock, one with a display and a tool only for children.

Different corporations have tried to mimic Amazon’s success. Google was first with its Dwelling speaker powered by the Google Assistant. Apple, which ought to have had a bonus given its current investments into Siri, launched its higher-end HomePod in early 2018 to tepid evaluations.

The Echo is the preferred sensible speaker in the US with two-thirds of the smart-speaker house owners speaking to Alexa no less than as soon as a month, in response to eMarketer. Google Dwelling sits in second place with 30% of smart-speaker customers chatting up a Dwelling every month.

CNNMoney (Seattle ) First revealed September 20, 2018: 11:01 AM ET

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