Amazon filed for ‘AmazonTube’ trademark after Google pulled YouTube from the Echo Show

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Google’s choice to dam YouTube content material was an actual kick within the pants to Amazon because it obtained able to launch its Echo Present gadget. In spite of everything, YouTube movies are the proper content material for the gadget and its smaller counterpart, the Echo Spot. The small display screen sizes imply the merchandise aren’t actually appropriate for watching content material that’s longer than, say 10 minutes or so.

Earlier this week, the location TV Reply Man noticed an attention-grabbing Amazon submitting with the U.S. Patent and Trademark Workplace that would level to the following steps ahead for the corporate. The trademark software might simply as simply transform nothing, after all, however it’s an attention-grabbing little bit of perception into the place Amazon’s head could be within the midst of this streaming service chilly warfare.

The applying highlights two names, “AmazonTube” and “OpenTube,” together with descriptions that hedge fairly intently to YouTube’s bread and butter. Admittedly, the appliance is fairly broad (as this stuff often are) and covers a LOT of floor, however sure bits actually soar out to the informal observer. For example, there’s the bit the place it highlights a service that “Provid[es] non-downloadable pre-recorded audio, visible and audiovisual works through wi-fi networks on a wide range of subjects of basic curiosity.”

It’s a leap to recommend that the corporate is planning an out-and-out YouTube competitor. For one factor, the corporate has been there, executed that, with Amazon Video Direct, a still-active service that lets publishers add movies viewable by Prime subscribers. However whether or not or not the corporate opts to go immediately face to face with YouTube, the prompt names do really feel like Amazon’s rattling the cage a bit and setting itself up for a possible authorized problem from Google over a reputation that hedges a bit too near its insanely in style video platform.

We’ve reached out to Amazon for remark, and don’t count on to listen to a lot again except this entire factor ever turns into formally official, however as has been identified, Amazon has already registered the domains AlexaOpenTube.com, AmazonAlexaTube.com and AmazonOpenTube.com, as a result of, screw it, it’s Amazon.

In the end, there’s a great probability that is the signal of the corporate working by way of all of its choices. The Present and Spot will pull brief movies from Amazon’s library once you ask for Alexa to, say, “play me a cat video,” however odds are fairly good will probably be a type of bizarre items of content material the corporate snaps up in bulk, like a 22-minute video of squirrels made for (and doubtlessly by) cats, somewhat than the kind of factor we people are searching for.

The bummer in all of this for the patron is it might properly mark a return to walled-garden content material on sensible audio system, the place movies are chosen not as a result of they’re one of the best reply for a given question, however as a result of they’re delivered on a proprietary platform. And from the appears of the best way issues have been going, each Amazon and Google deserve a share of the blame if that involves go.

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