Amazon Fire TV becomes an interface for Live TV with select Amazon Channels

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Amazon’s Hearth TV is getting an replace that may assist viewers higher uncover reside TV programming, and even be capable of tune into reside channels with Alexa. The voice integration builds on the just lately added “On Now” row on the Hearth TV homepage, the place you’ll discover the reside streams from channels like HBO, Showtime, Starz and Cinemax, in the event you’re signed up by means of Amazon Channels.

This row will show what’s at the moment airing on these channels, so you possibly can tune in to the present program with both your distant, or now, your voice.

To entry the channel you need, you possibly can simply inform Alexa to “watch HBO,” “go to Showtime,” or “tune to Cinemax,” for instance, by urgent the Alexa button on the Hearth TV distant.

As well as, Hearth TV is rolling out a brand new Channel Information that allows you to browse the channels’ full lineup, beginning with what’s on proper now and going out two weeks. You possibly can entry this information through the distant, as effectively, by urgent the Choices button, or asking Alexa to “go to the Channel Information.”

Plus, the “Current” row now captures the final “Stay” channel and video on demand titles seen, Amazon says, which makes it simpler to get to your favourite content material. A preview of the reside channel can be offered whereas clients browse.

The brand new options make Hearth TV really feel extra just like the front-end to a reside TV service – an attention-grabbing change, provided that Amazon reportedly cancelled its plans to launch its personal “skinny bundle” of programming to rival companies like Sling TV, Hulu Stay TV, YouTube TV, and others. As an alternative, it’s been specializing in constructing out its a la carte service for Prime members, Amazon Channels.

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The corporate beforehand labored with choose channels, together with Netflix and HBO, to higher combine their content material into Hearth TV’s primary interface by means of associate rows. These rows – which aren’t bought to channels for a price – have included customized suggestions pulled in from the streaming companies themselves.

This new Stay TV expertise arriving now to Hearth TV is just obtainable with this handful of premium subscriptions provided by means of Amazon Channels in the interim, the corporate says. Clearly, it doesn’t make sense for different companies like Netflix – which is on-demand solely, and never a TV channel with reside programming.

Nonetheless, Amazon says it plans to carry extra channels to the Stay TV service within the close to future, which might successfully flip the Hearth TV right into a reside TV-like service, with out forcing customers to purchase a thin bundle of content material they don’t need.

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