Amazon rebrands Twitch Prime as Prime Gaming

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Amazon is rebranding its Twitch Prime service.


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Amazon’s took another action towards making its name more identifiable in the video gaming world Monday when it rebranded its Twitch Prime membership service for its Twitch.TELEVISION video game streaming website. It’s now being called Prime Gaming, with an incorporated Amazon smiling swoosh also. It’s offered at gaming.amazon.com.

The brand-new service, which is for Amazon Prime customers who pay $119 each year, still offers gamers totally free titles and in-game products, to name a few things. It’s been used to Amazon Prime customers given that 2016, following the e-commerce business’s $1 billion acquisition of Twitch in 2014. Twitch ended up being popular as a method for players to share livestreams of them playing computer game, offering viewers an opportunity to discuss what’s taking place on screen and pay through $5 memberships.

Amazon stated it counted more than 150 million customers to its Prime serviceĀ at the start of this year.


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