Los Angeles Chargers tight end Gerald Everett (7) throughout a 26- backyard reception in the 4th quarter of an NFL video game in between the Los Angeles Chargers and Kansas City Chiefs on September 15, 2022 at GEHA Field at Arrowhead Stadium in Kansas City, MO.
Scott Winters|Icon Sportswire|Getty Images
Amazon’s very first broadcast of “Thursday Night Football” brought in a record variety of brand-new Prime signups over a three-hour duration, more than throughout comparable durations on Prime Day or other huge shopping days such as Black Friday and Cyber Monday, an executive stated in a memo seen by CNBC.
The match in between the Kansas City Chiefs and the Los Angeles Chargers recently was the very first of 15 video games Amazon will transmit as part of a handle the National FootballLeague Amazon is investing about $1 billion each year to solely stream Thursday Night Football through 2023, CNBC formerly reported.
“By every measure, Thursday Night Football on Prime Video was a resounding success,” Jay Marine, worldwide head of Amazon’s sports department, composed late Monday in the memo to personnel.
Nielsen has yet to launch main viewership numbers for the video game. Marine stated Amazon’s measurement “shows that the audience numbers exceeded all of our expectations for viewership.”
Amazon is wagering greatly on sports transmitting with the hope that it will enhance its Prime subscription. The Prime membership program, which charges $139 each year for a host of advantages consisting of totally free shipping, now has some 200 million customers worldwide. Amazon has actually stated there are 80 million active Prime Video homes in the U.S.
It’s boosted its Prime Video material in other methods to hook audiences and brand-new customers. The business just recently debuted its long-awaited series “The Lord of the Rings: The Rings of Power,” which is stemmed from the appendices of J.R.R. Tolkien’s “Lord of the Rings” books. Amazon stated the very first episode of the series, which set a record for being the most costly program ever made, brought in more than 25 million audiences internationally in its very first day.
SEE: The NFL’s huge Amazon launching and very first week scores gains
