Amazon indications handle DirecTV to air ‘Thursday Night Football’ video games in bars

Amazon signs deal with DirecTV to air 'Thursday Night Football' games in bars

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Javonte Williams #33 of the Denver Broncos carries on versus the Cincinnati Bengals at Empower Field At Mile High on December 19, 2021 in Denver, Colorado.

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Amazon’s Prime Video reached a handle DirecTV to air its “Thursday Night Football” video games in more than 300,000 companies such as bars and dining establishments.

The statement comes as the National Football League’s preseason is underway. DirecTV will air its very first video game with Amazon Prime Video– a match in between the San Francisco 49 ers and Houston Texans– on Thursday.

Amazon Prime, which has actually been developing out its sports offerings to its streaming customers, will be the unique house of Thursday Night Football and air its very first routine season video game onSept 15. Local broadcast stations for the groups playing in a provided week will likewise bring the video games.

Amazon is the very first streaming service to hold unique rights to a bundle of NFL video games.

The offer belonged to an 11- year media rights arrangement the NFL reached in 2015 with media business that likewise consist of Comcast Corp.’s NBCUniversal, Paramount Corp.’s CBS Sports, Walt Disney Co.’s ESPN and FoxCorp

Amazon’s handle DirecTV offers existing organization clients, which likewise consists of hotels, gambling establishments, sports books and sellers, the Prime Video feed of Thursday Night Football at no additional expense.

DirecTV isn’t brand-new to using NFL video games to business and domestic clients. The business presently holds the rights to Sunday Ticket, the NFL’s membership bundle for out-of-market video games, which will end after the upcoming season.

The NFL has yet to reveal a brand-new partner for Sunday Ticket, although Commissioner Roger Goodell stated in July he anticipates the league will pick a streaming service by the fall. Apple, Amazon and Disney are all thinking about holding the rights to Sunday Ticket, CNBC has actually formerly reported.

While DirecTV isn’t bidding once again on the rights for the Sunday Ticket, the business has an interest in keeping a relationship with companies like bars and dining establishments, CNBC has actually reported, which would resemble the handle Amazon Prime for Thursday Night Football.

Disclosure: CNBC is owned by Comcast’s NBCUniversal.