On the heels of stories that Amazon could have accounted for half of Black Friday on-line gross sales, the retailer at present introduced that the Black Friday vacation procuring weekend – which it defines as Thanksgiving by Cyber Monday – was its best-ever, by way of Amazon units bought. The corporate traditionally doesn’t launch laborious numbers associated to its gadget gross sales. As an alternative, it claims that “thousands and thousands” of Alexa units have been bought throughout this timeframe.
One notable merchandise it did share was that its Echo Dot and Amazon Fireplace TV Follow Alexa Voice Distant weren’t solely the best-selling Amazon units throughout this gross sales vacation, however they have been additionally the best-selling merchandise from any producer in any class on Amazon.
In fact, that’s not too shocking provided that Amazon gave its units a giant push this yr, providing deep reductions to encourage consumers to purchase.
For instance, Amazon slashed the value on its Echo Dot on Cyber Monday to $29.99 – the bottom value ever for the small Alexa-powered speaker. It additionally took benefit of its newly acquired brick-and-mortar footprint to market the gadget at its Complete Meals shops throughout this gross sales vacation, which made the Echo Dot the best-seller at these places, the retailer famous.
Amazon’s Fireplace TV Stick, in the meantime, was discounted $15 to convey it to $24.99 on Cyber Monday, vastly undercutting its closest rival, the Roku Streaming Follow voice distant, which is $49.99. The retailer mentioned clients bought 2.7x extra Fireplace TV Sticks than they did final yr, which may be a sign of the drive in direction of twine reducing and streaming, extra so than the recognition of Amazon’s streaming stick specifically.
“Clients bought thousands and thousands of Amazon’s Alexa-enabled units this weekend, and Alexa units have been the highest sellers throughout all of Amazon,” mentioned Dave Limp, Senior Vice President, Amazon Units & Providers, in an announcement. “We’re excited that tens of thousands and thousands of consumers around the globe will probably be utilizing Alexa to arrange for the vacations.”
That “tens of thousands and thousands” is about as shut as Amazon will get to speaking about Alexa units gross sales figures. It’s the identical determine CEO Jeff Bezos dropped in Amazon’s Q3 2017 earnings launch, seemingly a affirmation that Amazon has bought greater than 20 million Alexa units. That’s in step with earlier estimates of 16.1 million Echo units bought by the tip Q2.
Voicebot’s evaluation of Bezos’ earlier assertion estimates that Echo gross sales so far have totaled 19.5 – 21.5 million items, whereas non-Echo sensible audio system with Alexa built-in have been within the 1 million unit vary by Q3 2017.
Be aware that Amazon didn’t announce “report” gross sales for this 2017 vacation procuring weekend, solely report numbers of Amazon units bought. That would imply that consumers have been spreading their round amongst different on-line retailers. This yr, consumers spent a report $5.03 billion in Black Friday on-line gross sales within the U.S., and a record-breaking $6.59 billion in Cyber Monday on-line gross sales. These numbers prolong far past Amazon.
However don’t fear about Amazon – it made up its personal gross sales vacation referred to as Prime Day, which was the largest gross sales day in firm historical past in 2017 and the yr prior.