Amazon workers are being paid to defend the company on Twitter


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Greater than a dozen Amazon staff are defending their employer on Twitter after a string of experiences detailing dangerous working circumstances on the firm’s success facilities.

However they’re not simply tweeting out of loyalty to the corporate, though they are saying that’s part of it. Amazon is paying them to do it.

TechCrunch first observed the accounts after Twitter consumer @bornwithatail_ discovered a few of the staff’ tweets. There are presently 15 known accounts, all bearing related attributes. For instance, every account makes use of the Amazon smile brand as its Twitter background, all have “FC Ambassador” and just a little brown field emoji of their Twitter identify, and each one of many accounts hyperlink to Amazon’s success heart tour web site.

The accounts largely submit replies to different Twitter customers, possible in response to searches for feedback criticizing Amazon employee circumstances. The FC Ambassadors soar into the dialog with these customers, replying to the important tweet with what they are saying is their first-person account of working for the corporate.

Some of the frequent dialog subjects that Amazon’s FC Ambassadors appear to pop up in are the latest experiences of Amazon staff who declare they need to pee in bottles and different non-traditional office toilets. The employees say that because of Amazon’s strict packaging targets and break micromanagement, they merely don’t have the time to trek to loos — which might be few and much between in Amazon’s large warehouses. FC Ambassadors clearly refute this declare.

Over on Twitter, some are calling the entire thing downright creepy. Many appear to level to the overly earnest, way-too-positive attitudes the FC Ambassadors spout, usually sounding extra like they’re spouting company PR discuss than like an worker giving their employer an sincere evaluation.

Amazon confirmed to Mashable that precise staff with expertise working within the firm’s success facilities run the accounts, however they’ve chosen to be FC ambassadors full time. So these aren’t bots, and it clearly is not astroturfing — the apply of hiring a number of individuals to create pretend accounts to push a advertising and marketing purpose (usually optimistic critiques) — however its general impact is analogous. 

In a press release to Mashable, an Amazon spokesperson mentioned: 

FC ambassadors are staff who’ve expertise working in our fulfilment facilities. A very powerful factor is that they’ve been right here lengthy sufficient to truthfully share the info primarily based on private expertise. It’s essential that we do a very good job of training individuals in regards to the precise surroundings inside our success facilities, and the FC ambassador program is an enormous a part of that together with the fulfilment heart excursions we offer. These excursions allow 1000’s of shoppers yearly to come back and see for themselves what it’s prefer to work inside one in all our fulfilment facilities.

Hopefully, the corporate additionally addresses the considerations and criticisms of Amazon warehouse staff who haven’t had such nice private experiences.

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