Amazon’s Prime Video app becomes the most-downloaded Apple TV app at launch


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Apple and Amazon’s choice to bury the hatchet, resulting in the return of the Apple TV on Amazon, and the launch of Amazon’s Prime Video app on Apple TV has proved useful to each firms. The Amazon Prime Video app has now change into the most-downloaded app on Apple TV at launch, TechCrunch has confirmed.

Replace: Correction – the app had essentially the most first-week downloads of any app within the historical past of tvOS, however not essentially the most to this point. We apologize for the error. 

Reaching this milestone is pretty notable, provided that Amazon Prime Video solely arrived on Apple TV in early December. That signifies there was a number of pent-up demand from Amazon Prime members for this app.

The information was first reported by the positioning, and we’ve since confirmed its accuracy with sources near the corporate.

The 2 firms had been fierce rivals for years, which damage each of their respective buyer bases. However that modified this summer time. Apple CEO Tim Cook dinner introduced Apple’s plan to permit Amazon’s app on Apple TV on the firm’s Worldwide Developer Convention in June, noting that the app would go dwell earlier than year-end.

In keeping with Apple TV App Retailer information supplied by Sensor Tower, the Amazon Prime Video app has ranked primary within the free apps chart since its launch, and stays within the high place now within the U.S. and all different areas the place it’s accessible.

As well as, App Annie studies that the Amazon Prime Video app noticed its largest week when it comes to iOS downloads ever – one other sign associated to the Apple TV launch. Whereas the agency isn’t but in a position to present tvOS obtain estimates, the bump in downloads possible correlates to the Apple TV debut. That’s, as folks add the app to their TV the place they do a lot of their viewing, they might add it to their cellular units, as nicely, so as to proceed watching exhibits and flicks the place they left off.

“Globally, Amazon Prime Video noticed its largest week of iOS downloads ever through the week of December third by means of ninth, 2017 seeing nicely over 550,000 iOS downloads,” App Annie informed TechCrunch. This represents a 45 p.c improve in international weekly downloads, in contrast the typical of the 4 weeks prior, it stated.

“Following a big international launch on tvOS on December sixth, 2017, Amazon Prime Video has additionally seen a robust spike in downloads of its iPhone and iPad app. This was pushed each by releases in new markets just like the U.Ok. and Germany and upticks in markets the place it’s already nicely established just like the U.S.,” the agency added.

Amazon traditionally has performed powerful with rivals, banning units like Apple TV, Chromecast, Google House, and others from its on-line retailer so as to increase gross sales of its personal . The retailer not too long ago has been feuding with Google, too, resulting in Google pulling its YouTube participant from Echo Present and Hearth TV.

However issues are altering shortly – the Chromecast, together with Apple TV, have been noticed earlier this month on Amazon, indicating a constructive shift in discussions between Google and Amazon, in addition to the ultimate step in Apple and Amazon’s deal.

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