Apple and Disney may have combined under Steve Jobs

Steve Jobs

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“I believe that if Steve were still alive, we would have combined our companies,” Disney CEO Bob Iger composed.

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Apple and Disney might have had an extremely various future if Steve Jobs were still alive, Disney CEO Bob Iger has actually exposed in an excerpt from his upcoming narrative released in Vanity Fair on Wednesday. Recounting his close individual relationship with Jobs and Disney’s $7.4 billion acquisition of Pixar in 2006, Iger stated he and the Apple CEO spoke a number of times a week.

“I believe that if Steve were still alive, we would have combined our companies,” Iger composed. “Or at least discussed the possibility very seriously.”

According to Iger, the purchase of Pixar turned Disney Animation’s fortunes around. But he needed to encourage Jobs on the benefits of the acquisition, consisting of through a list of advantages and disadvantages on a white boards in an Apple board space in Cupertino. Jobs was at first scared it would damage Pixar’s culture which the “distraction will kill Pixar’s creativity.”

“Disney will be saved by Pixar and we’ll all live happily ever after,” Iger stated he informed Jobs at the time.

He likewise went over the proposed $4 billion acquisition of Marvel with Jobs.

“He claimed to have never read a comic book in his life (‘I hate them more than I hate video games,’ he told me), so I brought an encyclopedia of Marvel characters with me to explain the universe to him and show him what we would be buying,” Iger composed. “He spent about 10 seconds looking at it, then pushed it aside and said, ‘Is this one important to you? Do you really want it? Is it another Pixar?'”

Jobs was partly accountable for pressing through the Marvel acquisition thanks to phoning to Marvel’s then-CEO and controlling investor Ike Perlmutter, Iger stated.

Iger had actually likewise concurred within his very first couple of weeks as CEO to put 5 Disney reveals on Apple’s brand-new iPod.

“We saved two companies,” Jobs informed Iger in the summer season of 2011. Jobs died in October that year.

Iger’s narrative, The Ride of A Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company, will be released on Sept. 23.

First released at 5: 06 p.m. PT on Sept. 18.
Updated on Sept. 19 at 1: 25 p.m.:  includes more details

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