Apple CEO Tim Cook speaks onstage throughout day 2 of Vox Media’s 2022 Code Conference in Beverly Hills, California.
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Apple CEO Tim Cook stated on Wednesday that Apple does not invest a great deal of effort enhancing the texting experience in between iPhones and Android gadgets due to the fact that its users have not been asking for it.
“I don’t hear our users asking that we put a lot of energy on that, on this point,” Cook stated in reaction to an audience concern at Vox Media’s Code Conference in Beverly Hills,California “I would love to convert you to iPhone.”
The reaction comes less than a month after Google started an ad campaign implied to put pressure on Apple.
Currently, texts in between iPhones utilize iMessage, which has a much smoother experience than when an Android gadget texts an iPhone, in which SMS messages appear as green bubbles. Google desires Apple to embrace RCS, a type of messaging that is implied as a next-generation SMS replacement with file encryption and other modern-day functions.
The questioner pushed Cook, stating that he can’t send out videos to his mother due to the fact that of the constraints of SMS messaging.
“Buy your mom an iPhone,” Cook stated.
Privacy push returns to Steve Jobs
Cook was signed up with by previous Apple head designer Jony Ive and Laurene Powell Jobs to talk about the tradition of Apple’s creator and reveal a brand-new Steve Jobs archive and possible documentary.
Apple’s current personal privacy push is not a brand-new objective for the business– the believing in fact returns to creator Steve Jobs, Cook stated.
” S teve truly instilled in the business in the early days in the significance of personal privacy and it has actually just grown given that,” Cook stated.
Cook mentioned a 2010 talk by Jobs where he stated that personal privacy implies that users grant share their information. “Privacy means people know what they’re signing up for, in plain English, and repeatedly. That’s what it means,” Jobs stated in the talk mentioned by Cook.
Cook’s remarks come as the business’s personal privacy push has actually drawn increasing criticism as self-serving as the business has actually presented brand-new personal privacy functions that make online marketing harder to determine as Apple supposedly prepares to increase the size of its marketing organization and presents brand-new advertisement systems.
That’s the exact same viewpoint behind App Tracking Transparency, a function presented in 2021 that has actually roiled the online marketing market. iPhone owners are asked prior to sharing a distinct gadget recognition number with apps when they boot up– and most iPhone owners select not to, avoiding online marketers from properly tracking the efficiency of their advertisements.
Companies consisting of Facebook moms and dad Meta have actually blasted the modification as anticompetitive. In February, Meta stated it would cost it $10 billion this year.
“What we felt is that people should own their data, and they should make their own decision,” Cook stated onWednesday “People should be empowered to be able to make that decision in a really straightforward and simple manner. Not buried 95 pages deep in a privacy policy somewhere.”
Cook elaborated that Apple follows more stringent guidelines than marketers and protected the business’s search advertisements.
“We’ve never said digital advertising is a bad thing,” Cook stated. “What is not good is vacuuming up people’s data when they’re not doing so on an informed basis.”
Cook was asked if he saw Apple as an effective business that has actually actioned in due to the fact that regulators have not passed personal privacy laws.
“We’re not trying to be a regulator,” Cook stated. “All we’re trying to do is give people the ability to make the decision for themselves.”
