Apple will go back to CES to talk personal privacy after a long lack

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The signboard ignoring the Las Vegas Convention Center at CES 2019.


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This story becomes part of CES 2020, our total protection of the display room flooring and the most popular brand-new tech devices around.

The yearly CES, previously referred to as the Consumer Electronics Show, will come down on Las Vegas when again next month. Yet for years, Apple’s avoided the program. On Jan. 7, nevertheless, among its executives will be making a look to talk personal privacy.

Jane Horvath, Apple’s senior director of personal privacy, will be speaking on a “Chief Privacy Officer Roundtable” on Jan. 7,¬†according to the CES program, which Bloomberg previously reported on.

Though Apple will not be pitching brand-new items at the program, it does recommend the business’s increasing its involvement after installing an advertisement at CES 2019 by the conference’s primary hall that stated “What occurs on your iPhone, remains on your iPhone” — a privacy-focused twist on the Las Vegas motto “What happens in Vegas, stays in Vegas.” Apple didn’t instantly react to an ask for remark.


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Apple’s move to participate in CES, the world’s largest tech show, comes as the industry grapples with slowing phone sales, a bumpy rollout for next-generation 5G wireless and seemingly endless privacy scandals. CES historically has been a place where the industry shows off its next big thing — or at least nifty ideas like a robot to fold your clothes or a television that rolls and unrolls like a poster.

Various Apple employees have attended the show over the years, and Apple’s made some announcements during or immediately after the show concluded. But it hasn’t been an official participant since 1992. Whether Apple will up its presence even more is yet to be seen.

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