AYR UNITED are turning heads on and off the sector this season after launching their new kits with a topless mannequin sporting simply physique paint in a daring shoot.
The Scottish Championship aspect, who’re bidding for promotion, have prompted controversy in recent times after a sequence of comparable racy strip unveilings.
Earlier sponsors Bodog, the web betting firm, had prompted a stir once they began to advertise The Trustworthy Males’s equipment lined in simply physique paint.
Regardless of severing ties with the membership, Bitcoin SV continued the custom with their very own steamy method final season that concerned introducing a male mannequin.
Mikael Angesjo has now furthered the pattern by stripping off alongside Charis Lister for the bodypaint shoot that reveals off the membership’s new dwelling and away kits.
Their risqué method has sparked debate prior to now, with the membership dealing with accusations of sexism whereas others imagine the racy photos to only be innocent enjoyable.
NO AYRS AND GRACES
In 2016, Maureen McGonigle, founding father of Scottish Girls in Sport, declared: “For a membership attempting to encourage the area people to help it, that is an personal objective.
“They’re utilizing techniques from the 1970s to promote strips. They’d be a lot better utilizing optimistic photos of a household to advertise the equipment. This can be a dreadful piece of promoting.”
Calvin Ayre, who additionally serves because the BSV founder and proprietor of backer CoinGeek.com ignored the normal shoot and is eager to as a substitute give attention to cryptocurrency.
He stated: “We’re educating huge companies that BSV’s blockchain will massively scale to be the world’s knowledge ledger, and enterprises can run their purposes on prime of this thrilling expertise spine.
“Sponsoring Ayr is part of this training course of however extra importantly, as they are saying in Ayrshire; ‘mon The Trustworthy Males!”
Ayr could possibly be sporting their new kits within the Scottish Premiership subsequent season with Ian McCall’s aspect third within the desk.
The Trustworthy Males are set to succeed in the playoffs and can probably face fourth-placed Inverness earlier than the winner of that tie takes on the league’s runners-up for promotion.