BlackBerry opens BBM Enterprise for personal use after Emtek discontinues BBM Consumer


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Makes an attempt to make BBM extra consumer-focused with social media capabilities noticed restricted success, resulting in the discontinuation of the BBM Client app.

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BlackBerry is making the enterprise model of BlackBerry Messenger (BBMe) obtainable for regular finish customers, following the choice by Emtek to shutter the patron model on Could 31. BBMe is out there within the Google Play Retailer at this time, and might be within the App Retailer for iOS units “quickly.” BlackBerry plans to supply the end-to-end encrypted messaging service without spending a dime for the primary 12 months, after which, a six-month subscription might be obtainable for $2.49.

Blackberry introduced its partnership with Indonesia-based Emtek in June 2016 to broaden the patron BBM enterprise, permitting the corporate to license the BBM API to create purposes for “Android, iOS, and Home windows Telephone,” in accordance with a press launch. Underneath Emtek’s stewardship, the BBM app grew to become considerably bloated, because it was turned to a social media platform with adverts and paid premium options. Emtek famous, in its announcement of the service shuttering:

Three years in the past, we got down to reinvigorate BBM shopper service, probably the most cherished prompt messaging purposes, as a cross-platform service the place customers can’t solely chat and share life experiences, but additionally devour content material and use cost providers.

We poured our hearts into making this a actuality, and we’re pleased with what we’ve constructed thus far.

The expertise business nonetheless, may be very fluid, and despite our substantial efforts, customers have moved on to different platforms, whereas new customers proved tough to signal on.

Although we’re unhappy to say goodbye, the time has come to sundown the BBM shopper service, and for us to maneuver on.

BlackBerry’s in-house BBMe service is sort of a bit extra barebones, although enterprise professionals are more likely to prefer it that approach—a no-nonsense, light-weight messenger that goals to securely ship messages, reasonably much like the way in which the free messaging app Sign works. Contemplating BlackBerry’s makes an attempt to place themselves because the model for professionals, the prospect of licensing out BBM to an organization that attempted to make it extra cute, like LINE Messenger, was a peculiar transfer.

SEE: Darkish Internet actions: 10 indicators that you’ve got been breached (free PDF) (TechRepublic)

BBMe is out there for Android, iOS, Home windows and Mac OS, the corporate touts its safety bona fides:

The sender and recipient every have distinctive public/personal encryption and signing keys. These keys are generated on the gadget by a FIPS 140-2 licensed cryptographic library and are usually not managed by BlackBerry. Every message makes use of a brand new symmetric key for message encryption. Moreover, TLS encryption between the gadget and BlackBerry’s infrastructure protects BBMe messages from eavesdropping or manipulation.

From a characteristic perspective, BBMe customers can conduct group chats, voice and video calls, in addition to edit, retract, or set an expiration time on a single message. They’re going to additionally know when a message is obtained and skim, and have the flexibility to share recordsdata, voice notes, and their location. BBMe for particular person use can be utilized on as much as 5 units concurrently.

The transfer marks one other step ahead in BlackBerry’s transformation into what is basically an enterprise software program and safety firm, as famous by ZDNet’s Larry Dignan. Nevertheless, the corporate’s identify stays a reminder of its previous as a cellphone producer, and as such, it ought to contemplate altering it, Dignan argued.

For extra on safety, find out how permission bloat on iOS can result in theft of delicate information, and why worker errors and system errors are a bigger risk to information safety than hackers or insiders.

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