Burger King debuts Quarter Pound burger with commercial knocking McDonald’s

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Because the previous saying goes, all’s truthful in love and fast-food wars.

On Jan. 18, Burger King rolled out a brand new addition to the menu with the arrival of the Double Quarter Pound Burger and a business mourning the dying of the competitors — presumably the McDonald’s signature Double Quarter Pounder.

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Declaring the time has come for a “new era of double quarter pound burgers,” the sandwich contains a “half pound of flame-grilled, 100-percent beef and is topped with American cheese, freshly sliced onions, zesty pickles and ketchup, all on a toasted, sesame seed bun”, an organization spokesperson confirmed to Fox Information.

The Double Quarter Pound Burger has a advisable retail worth of $5.39.

In accordance with USA In the present day, the Double Quarter Pound King differs from a Double Whopper in that the brand new sandwich has no lettuce, tomato or mayonnaise, and options 60 % extra beef than Burger King’s Massive King burger. Moreover, Grub Avenue factors out that the brand new burger clocks in at 900 energy and 54 grams of fats, whereas a Double Quarter Pounder with cheese from Mickey D’s has 770 energy and 45 grams of fats.

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As feisty as the brand new marketing campaign could seem, this isn’t the primary time that BK has taken its trolling of McDonald’s public. In October 2017, the fast-food large poked enjoyable at its longtime rival forward of Halloween with “Scary Clown Evening,” providing free Whoppers to anybody dressed like a clown, presumably impressed by McDonald’s mascot Ronald McDonald.

For his or her half, representatives for McDonald’s didn’t instantly return Fox Information’ request for remark.

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Janine Puhak is an editor for Fox Information Way of life. Observe her on Twitter at @JaninePuhak

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