Burger King is tackling gender inequality in a brand new marketing campaign that includes “Chick Fries” geared toward girls.
Starting on Thursday, July 26, Burger King shall be serving “Chick Fries” in a pink field in choose eating places whereas provides final in an effort to lift consciousness and counteract the “pink tax” tax.
The “pink tax” is a tax that targets feminine customers and marks the worth of merchandise made for girls considerably greater than the male equal of these merchandise.
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Some examples of merchandise affected by the pink tax embrace private care objects comparable to razors, dry cleansing, toys, and automobile restore. The “pink tax” is used to mark-up female-geared merchandise about 42 p.c of the time.
Burger King launched a brief video to elucidate the issue with the tax.
Within the video, unsuspecting feminine clients are charged $three.09 for “Chick Fries,” which is 83 p.c greater than the worth of “Rooster Fries” at $1.69.
The one distinction between the 2 is that the “Chick Fries” are in a pink field.
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On common, merchandise made for girls or women value 7 p.c greater than comparable merchandise for males and boys, in keeping with ListenMoneyMatters.
Private care merchandise for girls value 13 p.c extra, toys made for ladies value 7 p.c extra, and feminine clothes prices eight p.c extra.
With this marketing campaign, Burger King is becoming a member of the battle towards monetary equality between women and men and hoping different manufacturers to will take part on eliminating unequal pricing based mostly on gender.