Burger King revamps brand name for very first time in over 20 years

Burger King revamps brand for first time in over 20 years

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Burger King’s brand-new style

Source: BusinessWire

Burger King has actually upgraded its brand name including its logo design, food product packaging and dining establishments in order to show enhancements such as getting rid of preservatives, the junk food chain revealed on Thursday.

“We’ve been doing a lot in terms of food quality and experience,” stated Fernando Machado, worldwide chief marketing officer of Restaurant Brands International, which owns Burger King. “We felt that putting a wrap around all that with an upgrade of our visual identity would help signal to our consumers that this is a brand that’s evolving.”

The rebranding, Burger King’s initially in over 20 years, consists of a brand-new logo design with a rounded typeface that mirrors the shape of its hamburgers and other menu products.

Bold colors in tones of brown, red and green are a nod to Burger King’s flame barbecuing procedure and its usage of fresh components, the business stated.

New logo design of Burger King

Source: BusinessWire

Burger King previously this year revealed it would get rid of all synthetic colors and preservatives from its signature Whopper hamburgers as junk food chains are significantly presenting much healthier alternatives to follow customer tastes.

The business’s notoriously eccentric plastic-faced mascot – The King – will not be going anywhere in spite of the rebranding.

“We love him the way he is, and he will continue to be weird,” Machado stated.