Not merely content material to troll McDonald’s over its menu, Burger King is now going after KFC in a brand new marketing campaign geared toward knocking the Colonel down a couple of pegs.
On Thursday, Burger King debuted advertisements which reposition its eponymous “Burger King” mascot because the “KFG” — or “King of Flame-Grillin’” — in honor of its new flame-grilled hen sandwich.
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The brand new KFG additionally wears a crisp white go well with a la Colonel Sanders, albeit augmented with a Burger King medallion and a flame-embossed belt buckle.
“With regards to flame grillin’, a king all the time outranks a colonel,” a voiceover tells viewers in each the 15- and 30-second commercials launched Thursday.
“Burger King has been flame grilling since our first restaurant opened in 1954 — we have now over 60 years of grilling experience below our belt,“ mentioned Chris Finazzo, the president of Burger King North America, in a press launch. “We needed to have a good time this experience and present that in the case of flame grilling, we ‘reign’ over the competitors.”
Eating places in Kentucky, Miami, Los Angeles and New York will even offer the brand new flame-grilled hen sandwiches in specifically marked KFG wrappers, although the sandwich shall be accessible at collaborating eating places nationwide.
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KFC has but to reply publicly to Burger King’s new marketing campaign. The Dairy Queen, in the meantime, has remained completely silent all through this complete charade.