Cheetos goes after snack brand Peatos with cease-and-desist letter


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They’re orange, and so they’re known as Peatos. The takeoff on Cheetos is unmistakable, and the snack behemoth is not pleased about it. The Wall Avenue Journal experiences that Cheetos maker Frito-Lay, a division of PepsiCo, has despatched a cease-and-desist letter to World Peas Model Peatos.

The Cheetos attorneys say Peatos, made from peas and lentils and pitched as a more healthy various, borrows an excessive amount of in design from the larger model. That features Peatos’ paw-print brand and the slogan “Tigers stay longer than cheetahs.” New York Enterprise Journal experiences World Peas CEO Nick Desai did not draw back from the Cheetos connection when the product launched earlier this 12 months.

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“When you take a look at the $four billion puffed snack class, you discover the dominant participant Cheetos on one finish bursting with style and mass market enchantment, however filled with empty energy,” he mentioned in an announcement.

“I personally love Cheetos, however I do know I can’t and shouldn’t eat them anymore,” Desai continued. “It isn’t loopy to suppose that we might quickly discover that corny Cheetah on the endangered species checklist.” FoodNavigator-USA quotes Desai as having pitched his snack as having twice the protein (at four grams) and 3 times the fiber (at three grams) as Cheetos, whereas being barely decrease in energy and freed from synthetic colours and flavors.

The Journal frames the difficulty as half of a bigger one during which Pepsi is making an attempt to fend off a slew of startup manufacturers billed as more healthy decisions.

This text initially appeared on Newser.

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