Chipotle pulls plug on ‘Tasty Made,’ its attempt at fast-casual burgers

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Chipotle is getting itself out of the burger recreation.

Just some months after Chipotle’s sister restaurant, Tasty Made, revamped its complete menu to “improve” its fast-casual burger idea, Chipotle has determined to shut the one and solely Tasty Made take a look at location in Lancaster, Ohio.

“Whereas we preferred the idea and the scrumptious meals at Tasty Made, the economics weren’t what we wished them to be in Lancaster, Ohio, so now we have determined to shut that restaurant,” mentioned Chipotle spokesperson Chris Arnold in an announcement to Fox Information.

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The restaurant first debuted in October 2016 to middling opinions, with some diners on Yelp taking umbrage on the restaurant’s skinny burger patties, mediocre taste and merchandise costs, with some claiming that the burgers have been barely higher than cheaper fare at Wendy’s or McDonald’s.

In response, Chipotle introduced a partnership with “High Chef” alum Richard Blais, who was introduced on to “fine-tune” the menu. These modifications took impact in December 2017, however Blais’ meals — whereas higher acquired — might have debuted too late.

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“Richard Blais has been an incredible accomplice on this enterprise, and his abilities shortly elevated the standard of the meals at Tasty Made,” added Arnold. “The choice to shut is under no circumstances a mirrored image on Richard or his capabilities as a chef and restaurateur, and we might actually think about working with him once more if there was a very good alternative to take action.”

Arnold confirmed that Tasty Made’s former workers got the chance to use for positions at Chipotle. He didn’t say whether or not Chipotle had any plans to reopen Tasty Made in a distinct market, or if the corporate has deserted the idea fully. 

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Chipotle’s Tasty Made was not the primary non-Mexican restaurant idea the corporate has examined: Chipotle at present operates seven areas of the Pizzeria Locale chain, and had additionally opened a sequence of Southeast Asian-inspired ShopHouse Kitchens, although all have been closed as of 2017.

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