With live home entertainment reservations growing as more Americans get immunized and specifies ease coronavirus constraints, Cirque du Soleil Entertainment CEO Daniel Lamarre informed CNBC that there is a substantial dive in ticket sales for the business’s upcoming programs.
“Every day we sell the double-digit number of tickets that we used to sell on normal days,” Lamarre stated on CNBC’s “Squawk on the Street” on Tuesday.
Rehearsals are presently underway for the business’s programs “Mystere” and “O” which will open on June 28 and July 1, respectively, in Las Vegas. The business likewise owns Blue Man Group, which will open on June 24 in Las Vegas.
Cirque du Soleil will open worldwide in markets that are extremely immunized and will immunize all cast and team members, Lamarre stated.
The business remained in touch with about 95% of its previous artists and strategies to rehire them as programs resume.
“They are willing to come back and start over again,” Lamarre stated.
The business likewise broadened its digital existence throughout the pandemic and established a platform called CirqueLink that it prepares to continue to grow in the future.
“We have reached out to 62 million viewers around the world,” Lamarre stated. “What it says is that there is a market for us outside of just live entertainment.”