Contentful, a Stripe for content management, raises $28M led by General Catalyst


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There was a veritable explosion of linked gadgets that persons are utilizing lately to work together with apps and the web, from smartphones and computer systems, to automobiles, watches, dwelling audio system and fridges. Now a startup out of Berlin referred to as Contentful has raised $28 million to place itself because the platform to handle how all that data is delivered by way of a set of APIs.

The Sequence C funding is led by Normal Catalyst, the VC that final yr raised an $845 million fund on the again of its robust monitor file with Stripe, Snapchat, Kayak and different so-called Unicorn startups pushing previous a billion-dollar valuation by a way. Others within the spherical embody Benchmark Capital, Balderton Capital, and Level 9 Capital — all repeat backers of the startup. It brings the overall raised by Contentful to $45 million, and we requested however the firm is just not disclosing its valuation besides to say that it’s an upround.

When many individuals in the present day consider cloud-based content material administration techniques (CMS), the names that probably come to thoughts are WordPress (which we use), or Medium (which individuals leaving their firms like to make use of), or Tumblr (which is owned by the identical firm that owns TC).

Contentful can present a few of the identical functionalities as these however it’s geared toward a unique finish: CEO and co-founder Sascha Konietzke describes it as a “headless” CMS, not in contrast to Stripe’s relationship to funds: there is no such thing as a entrance finish for ingesting and formatting content material, or design finish for producing the ultimate look of that content material for the reader. As a substitute, there are a set of APIs that builders of the media product in query can use to manage each of these elements extra flexibly.

“Present CMSs are just like the MS-DOS of the web,” Konietzke mentioned. “Nobody actually likes to make use of them, much like older fee techniques earlier than Stripe.”

First rolled out in beta in 2013, the concept has confirmed itself to be, actually, very prescient. Whereas we nonetheless do get a whole lot of our data from studying phrases printed on paper or the online, the variety of screens has exploded, and they’re now accompanied by a complete new wave of voice-based interfaces on gadgets just like the Amazon Echo, the Google Dwelling or the HomePod from Apple, and visible and gesture-based interfaces by the use of digital actuality .

All of those take the concept of “content material” however extra particularly how we work together with it to a brand new dimension, and the concept of making set of instruments to ship (or ingest) data effectively, whatever the platform, may find yourself changing into a key part of bringing these gadgets into the mainstream, not simply with customers needing extra compelling causes to make use of them, however media/gaming/content material/any firms which might be contemplating them as platforms for his or her enterprise however don’t wish to spend an arm and a let determining find out how to use them usually and effectively.

The corporate has 130,000 builders utilizing its platform, with “1000’s” of paying prospects and plenty of extra free customers (it’s a freemium product). Prospects embody Uber, Lyft, Samsung and Spotify, in addition to firms you don’t consider as “content material” suppliers like WeWork, and numerous digital companies (native content material!) like R/GA and AKQA — in sum, “digital groups constructing digital merchandise like cell apps and utilizing our APIs to energy them.”

It’s notable that Normal Catalyst is backing them. The corporate has made some very sensible calls on different quiet however highly effective backend aggregators and repair suppliers that present important B2B2C instruments, resembling Stripe and Kayak.

“At Normal Catalyst, we deal with user-centric merchandise which have the potential to turn into vastly helpful in enterprises,” mentioned Trevor Oelschig, Managing Director at Normal Catalyst, in an announcement. “Contentful is amongst this new ecosystem of platform providers, which offer a basically new infrastructure for constructing trendy functions.”

The Berlin-based startup shall be utilizing the cash to rent extra and increase its product, and to construct its enterprise within the US, the place it already has 60-70 % of its enterprise.

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