Cooking survey says Americans prefer to find recipes on social media rather than cookbooks

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Pics or it didn’t occur.

In keeping with a brand new survey, 22 % of Individuals have posted pictures of their home-cooked meals on social media within the final six months, whereas 44 % of these within the “millennial” age vary admitted they’ve finished so in the identical timeframe.

This pattern towards social-supping is only one of many noticed within the “State of the Dinner Plate” survey carried out by Nielsen on behalf of meal-kit service Plated, which questioned contributors on their cooking, eating and supply habits.

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In terms of social media, respondents of all ages additionally confirmed a desire for locating recipe inspiration on Instagram or Pinterest quite than a cookbook (34 % vs. 17 %). In the meantime, just below half of the millennials inside that group most popular discovering recipes on social media.

This sandwich is too pretty not to Instagram.

This sandwich is simply too fairly to not Instagram.
(iStock)

Nielsen’s survey suggests the youthful crowd could be onto one thing, too. In keeping with the findings, millennials have been extra prone to plan their weekly dinner menus than that home-cooks total. They have been additionally extra prone to prepare dinner with their important different, and extra prone to strive new recipes.

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Extra findings gave an extra glimpse into American consuming habits, similar to: 1 in four households mentioned they eat dinner in entrance of a TV each evening; half of the respondents mentioned dinner lasts solely between 10 and 20 minutes; and three in four households mentioned they most popular to not plan weekly dinner menus forward of time.

Plated didn’t disclose how many individuals have been surveyed for the “State of the Dinner Plate,” however a consultant for Nielsen confirmed that just below 900 participated within the research. The identical rep couldn’t remark on the gorgeous couscous dish you posted to Instagram final week.

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