Denny’s announces new ‘Burger Town USA’ menu just months after IHOP’s ‘IHOB’ debacle

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Lower than two months after IHOP quickly modified its title to “IHOB” to market its new line of burgers, Denny’s has introduced a revamped burger menu —which they’re calling “Burger City USA” — beginning at $6.99.

In contrast to IHOP, nevertheless, Denny’s has not introduced any plans to shoehorn a “B” into its title (Debby’s? Benny’s?) for the needs of publicizing its choices.

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“Burgers have lengthy been part of our DNA as ‘America’s Diner’ and proceed to be one of the crucial in style dishes amongst our visitors,” said John Dillon, chief advertising officer for Denny’s, in a press launch. “And with our new ‘you’re-going-to-need-two-hands-to-enjoy’ lineup of made-to-order, 100-percent beef burgers, we’re giving our visitors much more methods to take pleasure in this iconic American dish at Denny’s, house of ‘Burger City, U.S.A.’”

Amongst its new burgers, Denny’s is providing: an America’s Diner Cheeseburger, with caramelized onions, American cheese and all-American sauce; a Spicy Sriracha Burger, that includes cheddar, bacon, jalapeno and sriracha sauce; and a Bacon Avocado Cheeseburger, with bacon, avocado and cheese. All three are served on a brioche bun.

denny's burger town

Like IHOP’s Final Steakburger choices, Denny’s Burger City USA burgers begin at $6.99.

 (Denny’s)

Denny’s former burger choices, together with its Bourbon Bacon and Traditional burgers, will nonetheless be obtainable.

A consultant for Denny’s was not instantly obtainable to verify whether or not “Burger City USA” was developed in direct response to IHOP’s Final Steakburger menu, which options related choices beginning at $6.99.

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IHOP first started teasing its Steakburgers in early June, after hinting that the chain can be altering its title to “IHOB,” however remaining mum on what the “B” would stand for till June 11. Following the announcement, social media customers slammed IHOP’s advertising technique as an “epic failure,” and known as for the folks accountable to be fired “ASAP.”

Fellow restaurant chains responded by mocking IHOP on Twitter, with burger joints like White Citadel promising to by no means change its title to “Pancake Citadel,” and Burger King formally altering its Twitter deal with to “Pancake King” for the day.

On the time, Denny’s, too, appeared to joke that it could be taking a backseat to the entire drama, saying that in the future, the world would consult with this backlash because the “Nice Burger Wars.”

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Denny’s new Burger City USA burgers are at the moment obtainable morning, midday and evening at nationwide places.

Fox Information’ Alexandra Deabler contributed to this report.

 

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