Dunkin’ Donuts is chowing down on the gluten-free craze.
The corporate launched its first-ever gluten-free bakery product: a fudge brownie. It is obtainable in all of Dunkin’s eight,500 US shops starting Monday.
Dunkin’ mentioned in an announcement it acknowledges “the significance of offering different decisions for individuals with dietary restrictions or who select a gluten-free eating regimen.”
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Gluten-free meals has soared in recognition, projected to rake in $2 billion in gross sales by 2020, a 20% improve from 2015, in accordance with meals trade analysis firm Packaged Information. (In addition to these affected by Celiac illness, there are few well being advantages to a gluten-free eating regimen.)
Dunkin’s brownie is one among a number of new objects it is introducing, though the remainder aren’t gluten-free. Different new objects embody waffle-breaded rooster tenders, pretzel bites and ham and cheese roll-ups. All of these things, which price $2 every, are a part of the chain’s new Dunkin’ Run menu. The purpose is to usher in clients outdoors of its conventional breakfast rush.
The corporate goes by way of a serious upheaval. The model not too long ago nixed the “donuts” portion of its title in some new shops, slimmed down its meals choices, modified its advertising and marketing to emphasise its drink choices and introduced plans to double the variety of areas. The Boston-based chain additionally named a brand new CEO in early July.
CNNMoney (New York) First printed July 30, 2018: 12:06 PM ET