Eddy Cue explains Apple’s original video content strategy


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Apple SVP of Web Software program and Companies Eddie Cue appeared onstage at SXSW on Monday, and mentioned a variety of subjects, together with their just-announced acquisition of journal app Texture. Cue additionally made some feedback relating to Apple’s current strikes in unique video content material, the place it’s been buying a lot of TV sequence from high-profile creators.

Cue stated that Apple’s historic sample has not been to purchase up huge firms, like Netflix and Disney, in response to a query about these media giants as potential acquisition targets, per Cheddar’s Alex Heath on Twitter. As an alternative, Cue famous that Apple does imagine a shift is coming relating to how individuals get their media content material, and famous that it’s being strategic and choosy about its content material shopping for.

“We’re not after amount, we’re after high quality,” Cue reportedly stated. Even so, the corporate has acquired the rights to round a dozen new exhibits so far, and likewise renewed its current Carpool Karaoke sequence based mostly on James Corden’s Late Late Present section.

Cue admitted that Apple is now “making huge investments” financially talking in unique content material, including that spending money “isn’t a difficulty” for the tech firm, which is sitting on one of many largest accessible money piles of any firm on the earth. He added that round 40 individuals are actually devoted to constructing out its Apple TV content material enterprise.

The Apple exec drew comparisons between the corporate’s method to content material and Pixar’s, that means it has a give attention to high quality storytelling, and likewise steered there can be some “surprises” in retailer for a way the programming is considered as soon as accessible. He additionally added that it’s not going to give attention to buying sports activities streaming rights within the near-term, at the very least, and steered that its unique content material ambitions face fewer hurdles than these from rivals, together with Fb and Google, as a result of it’s not additionally an advertising-based enterprise.

Apple has a variety of content material coming down the pipeline, nevertheless it doesn’t sound like the corporate is taken with a spray-and-pray method, which appears to be the place Netflix’s unique programming is heading currently.

Featured Picture: TechCrunch

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