Creating sustainable style with a classic ambiance might seem like a challenging job to most, however it didn’t stop 28- year-old Eileen Tan from stopping her task to start the journey.
After leaving her full-time task in the oil and gas market in 2019, Tan set out to make Vintagewknd a sustainable option to quick style– all in the name of decreasing the waste that she experienced in the fashion business.
Her dream was to create and produce classic clothes by utilizing old materials and making them look brand name brand-new. But that journey was not constantly simple.
“It’s a lot about the frame of mind. People and corporations are interested to [push] patterns quickly and hard. So, things to do with the environment get lost at the same time– which is something that obviously we fight with also, like producing sustainable clothes,” Tan just recently informed CNBC’s Inside E-commerce.
Making sustainability trendy
Tan, together with her partner Eden Tay, initially began curating and offering classic clothes on a part-time basis on online market Carousell in2015 It wasn’t up until 2019, when they took business full-time, that they began concentrating on sustainability.
With all the product for their revamped clothes originating from garment waste factories and assembly line, upcycling is essential to their company. Upcycling refers turning waste products or undesirable items into something helpful, and in this case might be bags or clothes.
The duo have actually because left Carousell to establish their own e-commerce shop and branch off to other social networks accounts such as Instagram, where they have more than 34,000 fans. Their marketing efforts are now mostly concentrated on TikTok, where they movie specific niche styling videos based upon styles like Winnie the Pooh, Pokemon, and tv programs from the ’90 s.
When inquired about the level of need for sustainable clothes, Tan stated that sizing and cost points are barriers to entry as clothing tend to be made in smaller sized batches, making the items more costly.
Shifting customer routines
“Up to 90% of customers want to buy something from a sustainable brand or retailer. 85% of them are willing to pay significantly more for that,” stated Gwendolyn Lim, Partner at Bain & &Company “So, if the platform is able to work in this idea of sustainability, that could also be a game changer.”
Tan stated the consumers of Vintagewknd are normally responsive to the concept of keeping the sustainable message– even in style.
Even as merchants like online style brand name Zalora have actually openly made sustainability a concern, Tan hopes other business will likewise capture that vision. “In order to make a global impact, larger fashion corporations do have to make the change,” she stated.