A viral video marketing campaign is aiming to inspire younger People to get out and vote Democrat within the upcoming midterm elections by reminding them that wealthy, aged Donald Trump supporters will likely be out in numbers.
The video was created as a part of the “Knock the Vote” marketing campaign arrange by ACRONYM, a corporation that makes use of digital media campaigns to encourage individuals to vote in progressive candidates.
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It begins with a gaggle of actors taking part in aged Trump supporters and speaking about why they voted Republican and can proceed to take action.
“Tax cuts for the wealthy? Hell yeah, I’m wealthy as f**okay,” says one man.
“Local weather change? That’s a ‘you’ drawback. I’ll be lifeless quickly,” provides a girl.
One other girl seems to make a jibe on the Black Lives Matter motion, saying with a bemused expression, “I can’t preserve monitor of which lives matter”
They then proceed to tease younger individuals for appearing on their frustrations by liking Instagram memes, going to “a type of little marches” and sharing movies like this one on Fb — however not really voting.
“However I do,” one man says because the background music turns ominous.
“Midterms, primaries, each single election. We’ll be there, however you gained’t.”
The advert comes amid continued issues about low voter turnout amongst younger People, particularly in midterm elections.
A Pew Analysis Heart research from June revealed that whereas youthful generations will make up the vast majority of eligible voters for the midterms, they’re unlikely to truly solid the vast majority of votes.
“Not solely are youthful adults much less prone to take part in midterm elections, however millennials and gen-Xers have a monitor file of low turnout in midterms in contrast with older generations once they had been the identical age,” the suppose tank’s launch reads.
The low turnout takes on much more significance when you think about that generational variations in political leanings are wider than they’ve been in many years, as beforehand reported by the Pew Analysis Heart.
Nevertheless, one other Pew research launched final week gives encouraging indicators for Democrats, discovering that voter turnout on this 12 months’s congressional primaries was larger than in 2014, notably amongst Democrats.
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ACRONYM says its “Knock the Vote” video is already beginning to have an effect, with the group’s founder tweeting that the video has already prompted 1000’s of younger individuals to verify their voter registration.
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