Farewell, Peter Cottontail — Cadbury Eggs is making a pudgy pup the brand new face of Easter.
Right here comes Henri the bulldog hopping down the bunny path: He gained the sweet firm’s first “Bunny Tryouts” competitors. He’ll exchange their well-known clucking bunny because the star of the annual advert marketing campaign for the cream-filled chocolate eggs, marking the primary switch-up for the corporate in 35 years.
The brand new advert will premiere subsequent month, simply in time for the April 21st vacation.
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Over four,000 pets tried out for Cadbury’s competitors, which ended Saturday, the Hershey Firm says. To enter, pet house owners needed to submit photographs of their furry mates donning bunny ears. Instagram star Doug the Pug served as an honorary decide to choose the brand new star.
Judging by Henri’s cute rolls, he’s an enormous fan of Easter treats. The 18-month-old English bulldog hails from Wilmington, N.C., and lives together with his mother and father Kathie and Tim Santillo. In line with his Instagram, Henri is also an aspiring mannequin and actor who loves taking part in with balls, sleeping and taking part in dress-up in costumes.
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Along with stardom, Herni (and his household) will obtain $5,000. Cadbury additionally donated $10,000 to the ASPCA in honor of the competitors.
This text initially appeared in The New York Submit.