Former member of Girl’s Generation, vocalist and starlet Jessica Jung is seen getting here to the Palm Angels Fashion Show throughout New York Fashion Week on February 09, 2020 in New York City.
Gilbert Carrasquillo|GC Images|Getty Images
South Korean pop-star Jessica Jung may be best understood for being a previous member of K-pop band Girls’ Generation, however she’s now branched into business world as the owner of her own style label, Blanc & &Eclare
Describing herself as an”explorer,” the(******************************************************** )- year-old singer-turned-entrepreneur stated the shift from home entertainment to style was”natural,” including that she”had a great following in the fashion world.”
With over 9.9 millionInstagram fans to her name, being a social networks influencer showed to be a full-time dedication.(********** )
Her trick?
“You have to be genuine, and you have to have a character for yourself. Then there’s a connection that’s made between you and your followers. That’s how it grows,” she informed CNBC’sInside E-commerce.
Jung offered her fans credit for her success also. “I’m very lucky because my career actually started in an era where social media just began setting its roots. My fans and I started building it together.”
Social media influencer
Jung stated it can be challenging sometimes, particularly when trying to find a break from work. “Social media is so fast-paced that you just need to kind of keep up.”
When it becomes the face of a brand name, preserving an individual connection with fans is important for Jung, who was called worldwide brand name ambassador for cosmetics business Revlon in 2020.
She stated an excellent mix of top quality material and individual material on social networks assists.
“If I have branded content that I need to post, I post that. Then I would definitely post a couple of genuine daily activities and daily fashion, things that my fans and my followers would really want to see,” Jung stated.
According to a “Social Salary Calculator” by music licensing platformLickd co, social networks influencers with over 100,000 fans on Instagram can normally make over $4,000 per Instagram post.
You need to be real, and you need to have a character on your own. Then there’s a connection that’s made in between you and your fans.
Jessica Jung
previous member of K-pop band Girls’ Generation
Jung has her issues about social networks also.
“It can cause some insecurities for people,” she stated describing the “like” button on social networks platforms. “I’ve seen it happen to a lot of people around me.”
Life throughout the pandemic
As for her life throughout the pandemic, Jung stated that her taking a trip way of life has actually been postponed and she is now based in South Korea.
“I used to constantly be traveling and I was back in Korea to just pack my things and leave again. But now I’m here — full time,” Jung stated.
This modification has actually resulted in the launch of her very first Seoul flagship shop for Blanc & & Eclare in January 2021, a high-end style brand name which offers timeless wear and devices, like sunglasses, for ladies. She likewise opened her own dining establishment, Clareau, on the 2nd flooring of the flagship shop, which serves modern food.
Despite not having the ability to take a trip as much as previously, she has actually delighted in remaining in SouthKorea “I didn’t think that I would like it this much, but I actually love it because I didn’t know I missed home this much. I had time to take care of myself — mentally and physically.”
Jung will be launching brand-new songs throughout the year that will cause an album, something that was at first postponed due to Covid-19
As for other jobs, she verified with CNBC that a brand-new season of her truth program with her sis Krystal of K-pop woman group f( x) will air in late September.
Jung stated her book “Bright,” a follow up to her New York Times’ Bestseller “Shine,” is set to be launched mid-2022
