Facebook-Cambridge Analytica privacy scandal: Your data still isn’t secure

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On the one-year anniversary of the Fb-Cambridge Analytica knowledge privateness scandal, Dan Patterson advises firms to remain vigilant and hold knowledge locked down and safe.

Fb-Cambridge Analytica privateness scandal: Your knowledge nonetheless is not safe
On the one-year anniversary of the Fb-Cambridge Analytica knowledge privateness scandal, Dan Patterson advises firms to remain vigilant and hold knowledge locked down and safe.

The Fb-Cambridge Analytica knowledge scandal was a serious political scandal in March of 2018. It was revealed that Cambridge Analytica had harvested the private knowledge of thousands and thousands of individuals’s Fb profiles with out their consent and used it for political functions. I talked with Dan Patterson concerning the proprietary data that is unknowingly being handed over and why firms should lock down their knowledge. The next is an edited transcript of our interview.

Dan: We realized so much about the best way Fb makes use of knowledge, not simply with Cambridge Analytica, however all final yr Fb was beneath hearth, to the diploma to which they began having month-to-month or semimonthly telephone calls with reporters at information organizations like CBS Information and others the place they tried to downplay the affect of what we name affect affect. That is successfully what Cambridge Analytica led to, which is utilizing knowledge to focus on customers on Fb with specific messages.

What the Russians are alleged to have executed in 2018, however there’s loads of proof to assist this, is that they created what we name honeypots, that are personal teams and pages that had been seated with bots and faux accounts focused at specific teams. These are teams that had been on, on the time, the far proper, though we should always say that the left and liberals and democrats have used very related techniques.

SEE: Info safety coverage template obtain (Tech Professional Analysis)

However the Russians used this in 2016 to behave as a magnet or a honeypot to draw voters of a specific sentiment. They then fed these teams with messages that may inflame the members of the group.

Now, the explanation that is vital is as a result of these messages had been finely tuned, or crafted, in a manner that may resonate with folks. It actually would not matter the place it was on the fitting or the left or Russians or Individuals or anybody else, to TechRepublic and ZDNet readers, what readers ought to actually perceive is that massive knowledge actually is the brand new oil. It powers nearly every part we do, sort of like a silent engine, to combine metaphors somewhat bit.

So the information that’s gathered or scraped from social networks like Fb is compiled into spreadsheets which are fairly exact. For instance, we’ve got acquired some data right here in information that you may purchase as properly, nearly anybody with entry to a bank card and a knowledge dealer can purchase. Your telephone quantity, your telephone’s distinctive identifier, in addition to each place that you just have a tendency to go to. Different identifiable data could be hooked up to your telephone quantity.

Which implies that you may be focused with messages, and you’ll be focused with messages that maybe look like reliable promoting. All of us choose a tailor-made or focused message to one thing that’s generic. That’s not what that is, it’s utilizing the identical techniques to ship you what are, in impact, propaganda.

SEE: Cambridge Analytica: ‘We all know what you need earlier than you need it’ (TechRepublic)

Now, this can be utilized for all types of different issues, this knowledge can be utilized for all types of different functions, like coaching AI algorithms, or designing different social networks. So the purpose of the Cambridge Analytica scandal was that we’re giving a lot proprietary data over to those huge firms who haven’t, a minimum of by the data that we’ve got, executed an enough job of defending that knowledge.

So, on the subject of, once more, TechRepublic and ZDNet viewers and readers, lots of you personal and run companies, I might urge warning and urge utilizing encryption and different personal items of software program to be sure that your knowledge is locked down and safe.

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