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Facebook has actually an approximated 15 million less United States users today than it performed in 2017, according to Edison Research information released Wednesday.
In 2017, 67 percent of the overall United States population over the age of 12 utilized Facebook, the information states. In 2018, that number dropped to 62 percent, and after that it dropped once again, to 61 percent, in 2019. That comes out to an approximated 172 million existing users, according to Edison Research.
The drop-off has actually been greater amongst more youthful users. In 2017, 79 percent of Americans in between the ages of 12 and 34 utilized Facebook, the information states. That number reduced to 67 percent in 2018 and 62 percent in 2019. That corresponds to around 82 million 12- to 34-year-old Facebook users in 2017, compared to 65 million users today.
Younger Americans’ usage of Facebook-owned Instagram, on the other hand, has actually grown from 64 percent in 2017 to 66 percent in 2019, according to Edison Research. The portion of Snapchat users in this group stayed at 62 percent in the previous 2 years. Twitter saw a drop in 12- to 34-year-old users, from 36 percent in 2017 to 29 percent in 2019.
Meanwhile, amongst users aged 55 and up, Facebook utilize increased from 49 percent in 2017 and 2018 to 53 percent in 2019.
Despite the general reduction in usage, Facebook stays the most popular social networks platform for Americans age 12 and up. In 2015, 65 percent of social networks users stated Facebook was the brand name they utilized usually. That number dropped to 52 percent this year, still vanquishing platforms like Instagram (16 percent) and Snapchat (13 percent) by a landslide.
Facebook is likewise still the most-used platform for 12- to 34-year-olds in the United States, though the portion of individuals because group who stated it was the brand name they utilized most reduced from 58 percent in 2015 to 29 percent in 2019.
Edison Research carried out the research study by talking to 1,500 random individuals aged 12 and up in January and February through phone. The business’s findings do not appear to associate the variety of regular monthly active users Facebook reported in its latest revenues report, which it stated had actually increased from 2016 to 2018 in the United States and Canada.
Facebook decreased to comment.
