Facebook Messenger hits 40M business users, but won’t replace Slack anytime soon

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Companies are more and more utilizing Fb Messenger to speak with prospects, however the firm is way from dominating the interior communications market.

Video: How builders are constructing Fb Messenger bots to make on-line procuring rather a lot smarter
Buying on-line is cookie cutter expertise, however the mode.ai workforce helps corporations change that by creating bots based mostly on new capabilities in Fb Messenger, like letting your folks vote.

Greater than 40 million companies actively use Fb Messenger to speak with prospects, the corporate introduced at its F8 convention in San Jose, California on Tuesday. A sequence of latest instruments introduced on the present intention to assist companies join with prospects by producing leads, driving in-store site visitors, and offering buyer help, our sister website ZDNet reported.

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Fb’s efforts to show Messenger right into a enterprise platform seem like paying off: As we speak, 20 billion messages are exchanged between companies and prospects every month, a rise from eight billion final 12 months. Almost 300,000 builders construct on the Messenger platform, up from 200,000 final 12 months, Fb mentioned at F8.

SEE: 10 methods to speak extra successfully with prospects and associates (free PDF) (TechRepublic)

Firms are utilizing Messenger externally for connecting with prospects. Nevertheless, the recognition of the app may result in hypothesis of whether or not the corporate would even license it and promote it to corporations for inside communications, merging it with Fb’s inside collaboration platform, Office by Fb.

Messenger is the second hottest iOS app of all time, behind Fb itself, ZDNet reported. Greater than 1.three billion folks use Messenger month-to-month, the corporate mentioned on the convention. Fb additionally introduced a desktop model of the Messenger app for each Home windows and MacOS, launching globally later this 12 months. Fb has additionally moved to make the Messenger platform safer, not too long ago including end-to-end encryption.

Buyer help app choices

Gartner predicted that by this 12 months, requests for buyer help by way of shopper cell messaging apps would exceed such requests by way of conventional social media. Cell apps are additionally anticipated to have the biggest affect on enterprise success by 2020, Gartner reported. The large year-over-year development of Fb Messenger for this objective seems to be an indication that the pattern will proceed.

If your enterprise is on the lookout for a buyer help or communication app, choices like Salesforce, Desk, Zoho, and Zendesk might assist arrange suggestions, tickets, and normal CRM points.

SEE: Microsoft Groups: The fitting collaboration platform on your group? (free PDF) (TechRepublic)

If your organization is on the lookout for an inside system, Skype for Enterprise, Microsoft Groups, and Slack proceed to dominate the enterprise collaboration instruments area by way of enterprise chat platforms.

For extra info, take a look at Comparability chart: Enterprise collaboration instruments on Tech Professional Analysis.

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Picture: Fb

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