Facebook owns Instagram and WhatsApp and prepares to make that apparent

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Facebook stated Friday that it prepares to rebrand Instagram and WhatsApp. 


Angela Lang/CNET

Facebook prepares to rebrand Instagram and WhatsApp so users understand they’re from the social media, a relocation that highlights how the business is putting in more control over its acquisitions. The apps will state “Instagram from Facebook” and “WhatsApp from Facebook.”

“We want to be clearer about the products and services that are part of Facebook,” Bertie Thomson, a Facebook spokesperson, stated in a declaration Friday. 

She stated the modification is presently presenting gradually and increasingly more users will begin to see the rebranding. The rebranding will appear on Instagram’s and WhatsApp’s login screens and in app shop descriptions for the 2 apps, Thomson stated. 

The Information, which previously reported the rebranding, pointed out 3 individuals acquainted with the matter and stated some staff members marvel and baffled about the approaching modification.

Facebook, which has actually been handling a series of personal privacy and security scandals, enables Instagram and WhatsApp to run individually and the apps do not bear the Facebook name. But the apps are likewise going to end up being more linked with one another in the future. The social media is attempting to make it possible for users who utilize Facebook Messenger, Instagram direct message and WhatsApp to send out messages to each other without needing to change apps.

Though Facebook bought both apps years back, lots of customers do not understand the social media owns both Instagram and WhatsApp. 

The modification comes as the Federal Trade Commission is examining Facebook over antitrust issues. The FTC is checking out whether Facebook’s purchases of business such as Instagram and WhatsApp belonged to a technique on the part of the social networks giant to suppress competitors, according to a report today from The Wall Street Journal.

Originally released Aug. 2, 3: 31 p.m. PT.
Update, 3: 47 p.m.: Adds details about where the rebranding will appear.