Before Google purchased Fitbit on Friday for $2.1 billion, social networks giant Facebook had actually likewise supposedly tossed its proverbial hat into the ring. Facebook remained in speak with obtain the wearables maker, according to The Information, which mentioned confidential sources. The social networks monolith supposedly didn’t close the sale due to the fact that it provided just half of what Google wanted to pay.
CNET has actually connected to Facebook, and we’ll upgrade when we hear back. It’s uncertain why Facebook wished to obtain Fitbit, however it might suggest the social networks giant is wanting to broaden more into hardware.
“Google is an ideal partner to advance our mission,” Fitbit CEO James Park stated in a release Friday. “With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.”
The deal is anticipated to be finished by 2020. Fitbit’s news release likewise stated Fitbit is devoted to keeping users in control of their information and staying transparent. In the release, Fitbit stated it never ever offers individual details which the Fitbit health and health information will not be utilized for Google advertisements.
“We’re looking forward to working with the incredible talent at Fitbit, and bringing together the best hardware, software and AI, to build wearables to help even more people around the world,” Rick Osterloh, senior vice president of gadgets and services at Google, stated in the release.