Mr Ronalds co-owns unbiased milk producer Gippsland Jersey, primarily based within the Victorian city of Warragul. The model distributes its milk IGA shops in addition to in about 20 Woolworths shops.
However Gippsland Jersey is certainly one of a number of dairy manufacturers unimpressed by the massive supermarkets’ pledges on drought reduction, given the stress already brought on by low value dwelling model merchandise.
“Each dairy farmer deserves a good value, and there simply should not be a greenback a litre milk,” Mr Ronalds mentioned.
The present method to exploit levies is complicated and consumers aren’t positive what to purchase, mentioned Rachel Rohan from advocacy group Daughters of Dairy Farmers.
“We consider it is intentionally complicated to the buyer,” mentioned Ms Rohan, who operates a dairy farm at Kerry in south-east Queensland.
“By solely making use of the levy to their very own manufacturers, it is splitting the market.”
Each Ms Rohan and Mr Ronalds consider the easiest way to help farmers by means of drought is to give attention to identify model and unbiased merchandise.
Woolworths wouldn’t be drawn on whether or not it could improve the value of all grocery store milk. Its drought charges at present apply to Woolworths’ branded $2 and $three milk.
Nonetheless, it mentioned it had began to ship funds from its levy to drought-affected suppliers.
“The primary drought reduction cost from this effort went out to greater than 280 Queensland, New South Wales and Northern Victorian dairy farmers on the 15th October and extra will comply with within the months forward,” a Woolworths spokesperson mentioned.
Coles mentioned it was dedicated to giving all farmers affected by drought entry to its reduction fund, no matter whether or not they provide milk on to the grocery store. However it mentioned a key cohort of consumers rely on low-cost milk.
“Based mostly on information from Dairy Australia, a 10c per litre levy on all recent milk would price Australian customers $250 million a yr – a value that may fall disproportionately on the 40 per cent of households who’ve solely $150 per week to spend on their weekly grocery store,” a spokesperson mentioned.
Emma is Fairfax Media’s small enterprise reporter primarily based in Melbourne.