Fiat Chrysler trying to stop the sale of Jeep clone


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Not everyone seems to be flattered by imitation.

Fiat Chrysler (FCA) has filed a grievance with the U.S. Worldwide Commerce Fee that goals to cease the manufacture and sale of a Jeep-inspired UTV referred to as the Roxor.

The Roxor was admittedly designed by Indian automaker Mahindra to resemble the Willys Jeeps, which the it started constructing underneath license after World Battle 2. Mahindra plans to begin meeting of the not-street-legal car in Ann Arbor, Mich., this yr and promote it within the U.S. at a beginning worth of $15,499.

FCA’s grievance argues that, whereas Mahindra has had prior agreements with Jeep’s earlier house owners to construct and promote merchandise in India, it has no ongoing rights to the corporate’s mental property or approval to promote autos utilizing it within the U.S.

The submitting lays out the important thing design options of the Roxor that FCA says could confuse shoppers, together with the boxy form, flat hood and spherical headlamps which are included into Jeep’s “commerce gown.”


Jeep is famously protecting of its emblems, and has taken previous authorized motion towards entities which have used the model’s identify or design options, together with an injunction it was denied that attempted to cease Normal Motors from constructing Hummers with a seven-slot grille.

Mahindra has not but formally responded to the grievance, however has issued a press assertion that claims it’s “with out benefit.”


The corporate, which finest recognized within the U.S. for its agricultural autos, but in addition sells vans and SUVs in different markets, has beforehand indicated that it views the Roxor as a stepping stone to providing road authorized autos within the U.S. within the coming years.

Gary Gastelu is’s Automotive Editor.

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