It certain appeared like Fitbit was all in on the Ionic. The corporate’s first true smartwatch was the results of a number of acquisitions and CEO James Park was speaking up the system as a form of lifeline for the struggling firm. However the product stumbled for each and software program causes, and the corporate acknowledged throughout its earnings name that gross sales weren’t close to what it had hoped.
As soon as once more, Park tried to cushion the blow by providing a teaser of what’s to come back. This outing, Fitbit promised a smartwatch with “extra mass attraction.” A few days later, it appears we’ve already acquired our first glimpse at what it’s been engaged on. Wareable has gotten its palms on renders of a tool that, for starters, look a lot nicer than the Ionic.
Extra importantly, nevertheless, the watch seems to be smaller than its predecessor. Measurement was excessive on our checklist of points with the primary Ionic. It’s a lure smartwatch makers fall into repeatedly, making gadgets which are simply too massive for a lot of customers. That’s a very sticky situation for a corporation like Fitbit with such a big feminine person base.
The corporate neatly seems to have gone again to Pebble for some design inspiration this outing. Whereas Fitbit purchased the struggling smartwatch pioneer for the only function of constructing out its new system, Pebble in the end simply served as the idea for the Ionic’s app growth platform, somewhat than design.
In fact, the Ionic launched with out a lot in the way in which of app choices. That situation, nevertheless, has been addressed within the intervening months, so on the very least, the subsequent product may have a a lot stronger basis than the primary system.
That stated, the Ionic’s poor efficiency and ensuing financials have little question given many traders pause, whilst the corporate is promising a brighter future with the subsequent piece of . It’s definitely a tune they’ve heard earlier than.