Flavored e-cigarettes are latest target of California lawmakers

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California legislators plan to introduce a invoice to ban the sale of flavored tobacco merchandise in retail shops and merchandising machines in an effort to curb an increase in e-cigarette use amongst teenagers, officers mentioned Thursday.

Twenty-six of its cities and counties have already got restrictions on the sale of flavored tobacco merchandise, however California could be the primary to implement a statewide ban, the San Francisco Chronicle reported.

Led by state Sen. Jerry Hill, D-San Mateo, the six lawmakers plan to introduce the invoice Monday.

“We should cease the appalling epidemic of e-cigarette use by youths,” Hill mentioned in an announcement. “Enticed by fruit, sweet and different interesting flavors, highschool and center college college students all through the U.S. are vaping in file numbers. The surge has reversed the decline in underage use of all tobacco merchandise.”

“We should cease the appalling epidemic of e-cigarette use by youths. Enticed by fruit, sweet and different interesting flavors, highschool and center college college students all through the U.S. are vaping in file numbers. The surge has reversed the decline in underage use of all tobacco merchandise.”

— California state Sen. Jerry Hill, D-San Mateo

Juul, the San Francisco-based e-cigarette firm, introduced in Might that it might cease promoting fruit-flavored nicotine pods at shops and vape outlets.

The corporate additionally reserves the precise to renew promoting the merchandise if it believes shops will implement correct age-verification checks.

The corporate helps “affordable regulation to limit inappropriate flavors resembling cotton sweet and gummy bear which can be clearly directed at youngsters,” Juul spokesman Ted Kwong mentioned.

“We look ahead to working with the California legislature within the coming months,” he added. The invoice would additionally require sellers of the merchandise by mail, telephone or on-line to confirm the customer’s age.

A violation of the proposed ban would lead to penalties starting from $400 to $600 for the primary incident and to as much as $6,000 for a fifth in a five-year interval.

The quantity of highschool college students who mentioned they used e-cigarettes grew from 220,000 to three million between 2011 and 2018, in keeping with the U.S. Facilities for Illness Management and Prevention.

Battery-powered e-cigarettes are extra fashionable with youngsters, however have come beneath scrutiny for the best way they’re marketed towards youthful youngsters.

The Meals and Drug Administration introduced earlier this month that it might pledge to ban menthol from common cigarettes, ban flavored cigars and add restrictions for the sale of e-cigarettes.

“I cannot enable a era of youngsters to grow to be hooked on nicotine via e-cigarettes,” FDA Commissioner Scott Gottlieb mentioned within the announcement.

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