Florida town of Mayo changes name to ‘Miracle Whip’

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Mayo, Florida is holding the mayo, no less than for a number of days.

The mayor of this tiny city of lower than 1,500 residents, situated the place Florida’s Panhandle morphs right into a peninsula, is saying Saturday that the town is switching its identify to “Miracle Whip.” However it’s a joke.

The identify change began as a secret, tongue-in-cheek advertising proposal for the Kraft Heinz-owned mayonnaise-alternative.

Videographers for Miracle Whip on Saturday needed to seize the shock of residents after they hear that the identify of their city is being modified to a company model. Representatives of the condiment deliberate to spend the subsequent few days filming their jocular efforts to get residents to take away mayonnaise from their properties.

The city’s elected officers say they may let residents in on the joke after a number of days, however not earlier than avenue indicators and the identify on the water tower have been switched out. The city situated midway between Tallahassee and Gainesville is getting between $15,000 and $25,000 for the identify change, and the cash shall be used for metropolis beautification measures.

In an interview with The Related Press, Mayo’s mayor ran with the idea, insisting it will be a good suggestion to make the identify change everlasting.

“We aren’t going to be boring Mayo anymore. We’re going to be Miracle Whip!” Ann Murphy stated. “I positively suppose this can put us on the map.”

City clerk Linda Cone confirmed the identify change is a prank and conceded that in a city so small it most likely will not take lengthy for residents to determine it out. “All people is aware of everyone. It has been sort of tough to maintain every thing beneath wraps,” Cone stated.

The mayor stated metropolis council members secretly mentioned the take care of Miracle Whip throughout a closed session as a result of secrecy was wanted to attain the shock that Miracle Whip desires to seize. Nevertheless, a closed session would appear to violate Florida’s Sunshine Regulation requiring conferences to be held publicly besides beneath restricted situations, open-government advocate Barbara Petersen stated.

“If that is all presupposed to be an enormous joke perpetuated on residents, I anticipate they most likely violated the legislation to drag it off,” stated Petersen, president of the First Modification Basis. “I hate to be a Debbie Downer, however severely, I do not suppose they thought this via.”

The city obtained its unique identify from a accomplice colonel, James Mayo, and it’s the county seat of Lafayette County, Florida’s second-least populous county. Probably its largest declare to fame is being the hometown of Kerwin Bell, a former College of Florida quarterback. The realm’s largest employer is a state jail.

Different small cities have modified their names to manufacturers, some briefly and others completely.

In 1950, Sizzling Springs, New Mexico, renamed itself Reality or Penalties, New Mexico, as a way to get the sport present broadcast from the city. Granville, North Dakota, briefly grew to become McGillicuddy Metropolis, North Dakota, within the 1990s after the distributor of the mint schnapps paid the city $100,000. In 2010, Topeka, Kansas, briefly modified its identify to Google, Kansas, in an unsuccessful effort to get the corporate to put in a super-fast broadband community.

“I believe individuals thought it was sort of humorous and ahead pondering,” stated Carole Jordan, an official with the League of Girls Voters in Topeka.

Branded identify modifications do not work for each metropolis, stated Chantal Panozzo, chief content material officer for The Model Consultancy. She stated one profitable instance was North Tarrytown, New York’s swap to Sleepy Hole within the mid-1990s to honor its roots because the setting for Washington Irving’s story, “The Legend of Sleepy Hole.”

“If the city or company is simply searching for notoriety, publicity or cash with out contemplating what the alignment of the naming actually means, then it is not true branding,” Panozzo stated. “It is only a stunt or a determined cry for funds.”

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