Former journo Alexia Bonatsos unveils her new venture fund, Dream Machine


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5 years in the past, Alexia Bonatsos, née Tsotsis, was co-editor of TechCrunch, a job that made her famend in startup circles and conversant in a large variety of startups and their founders. What she actually longed to do, in truth, was spend money on a few of them.

“I used to be among the many first individuals to jot down about Pinterest and Want — when it was referred to as ContextLogic — and Uber and Instagram and WhatsApp,” says Bonatsos. “I began to surprise if I used to be in the precise place on the proper time — so, luck — or if I’m in the precise info flows. I used to be curious: What if I’d been writing checks?”

She talked sometimes with enterprise corporations, however the precise job didn’t materialize. So she set to work on creating her personal dream job. Her first transfer was to step down from her put up at TechCrunch in 2015 to enter into an accelerated, one-year grasp’s diploma program at Stanford College’s enterprise college. (“I wished to have the ability to talk in the identical language” as different VCs, she says with a shrug.) All of the whereas, and within the yr afterward, she was speaking with founders about methods to inform their story and form their editorial and persuade individuals with giant followings that they’re value monitoring — expertise Bonatsos had herself honed as a reporter.

She wasn’t constructing out her community merely to remain linked; she was additionally slowly piecing collectively checks from particular person buyers for a debut enterprise fund. Towards that finish, final December, she registered her San Francisco-based agency, Dream Machine, with the SEC, itemizing the goal quantity at $25 million.

If she has reached or is nearing that quantity, she received’t say out of an abundance of warning round securities rules. (That is what occurs when enterprise journalists grow to be VCs.) Nonetheless, after we caught up along with her lately, she disclosed that she has already made seven investments, together with as a part of one token sale. She additionally shared a bit about what they’ve in widespread, which seemingly facilities on two issues: they contain the ever-growing sharing financial system, and so they make the most of an overarching development towards decentralization.


A type of bets, for instance, is TruStory, which we’d written about earlier this week. Based lately by an alumna of each Coinbase and Andreessen Horowitz, TruStory is making a platform for customers to analysis and validate claims that individuals make on-line, whether or not in a weblog put up, whitepaper, web site or social media put up. It’s making a “actual system of data hierarchy with the blockchain,” says Bonatsos, whose co-investors within the firm embrace True Ventures and Coinbase co-founder Fred Ehrsam, amongst others.

One other of Dream Machine’s checks has gone to Omni, a four-year-old, San Francisco-based on-demand storage firm that’s making each possession in a single’s house rentable — giving members a possibility to become profitable from their underused objects within the course of. By the use of instance, Bonatsos lately rented a costume that a fellow investor had worn as soon as and saved away. Omni pictures every merchandise and permits customers to designate buddies who can hire them. Customers may also hire their belongings to strangers in the event that they select.

A 3rd funding, in Fable Studios, maybe greatest underscores Bonatsos’s ambition to spend money on “founders who flip science fiction into non-fiction.” The startup — created by former members of the Oculus Story Studio group — took the wraps off what is actually a studio for augmented and digital actuality content material this yr at Sundance, the place it premiered certainly one of its first initiatives: an animated three-part collection referred to as “Wolves within the Partitions.” (You may take a look at the trailer right here.)

The corporate hasn’t disclosed how a lot it has raised so far, however others of its buyers embrace Shasta Ventures and founder-investor Joe Lonsdale.

Requested how she’s drumming up deal move, Bonatsos suggests she isn’t shy about networking like a maniac. (We spied her at an trade occasion final evening, in truth.)

She additionally factors to the small however rising variety of people who find themselves equally elevating and managing funds as solo common companions, and who’re forming collaborations and sharing classes within the course of.

A few of these embrace Product Hunt founder Ryan Hoover, who’s at the moment managing Weekend Fund, a $three million fund that has backed roughly 10 startups since final yr; Niv Dror, an early Product Hunt worker who’s now investing $three million by a automobile referred to as Shrug Capital; and Growth Capital, which is a pre-seed fund for “deeply technical, under-networked founders” based by Cee Cee Schnugg, who beforehand spent four.5 years with Eric Schmidt’s Innovation Endeavors fund.

But a fourth new, seed-stage fund is 22nd Avenue Ventures, launched earlier this yr by Katey Nilan, who’d spent the earlier six years in quite a lot of advertising and public relations roles.

Whether or not all of those seed-stage funds, together with Dream Machine, can survive, not to mention thrive, stays an open query, in fact. As a VC at a well-regarded seed-stage fund instructed us simply yesterday, seed-stage funding is “madness” proper now, with a lot capital within the ecosystem — between established seed funds, accelerator applications and so many burgeoning funds — that it’s rising more durable by the day to acquire a significant stake in a promising new startup.

Bonatsos, who expects most of her preliminary checks to common round $300,000 and is prepared to spend money on each first-time and serial founders, doesn’t sound involved.

She has her instinct, an unlimited community of founder contacts and help from fellow seed buyers. She additionally argues that she’s ready to speculate a lot sooner than many others.

“I can droop disbelief and get on board with a wild imaginative and prescient,” she says. As she is aware of, having been immersed within the startup universe for a few years, “Non-obvious offers are the place you make returns.”

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