Fujifilm’s Hybrid Instax SQ10 Instant Camera Is a Square Peg


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I love shooting with Fujifilm’s Instax instant film cameras—they’re fun for carrying to parties—but I’ve always felt there was something missing from the experience. The company makes both the cameras and the film that goes inside. There’s the smaller, business card-sized film format called Instax Mini, and the larger Instax Wide. Both are rectangular, which means neither sets alight the nostalgia region of my brain like a good, old-fashioned, square Polaroid.

Fujifilm Instax Square SQ10



Nifty concept merges digital photography with analog film. Compact design is easy to tote. Fuji’s first-ever square film. Ability to reprint photos is handy.


Film is smaller than real Polaroids. The quality of the digital camera is inferior to the camera in your smartphone. No Wi-Fi. The film and the camera are both too expensive.