A brand new Gillette advert launched final week Thursday includes a transgender man shaving for the primary time.
Samson Bonkeabantu Brown, a Toronto-based artist, shares the private on-camera expertise together with his father, who coaches him by the numerous life second.
“Now, do not be scared,” his father warns. “Shaving is about being assured.”
“Rising up, I used to be at all times making an attempt to determine what sort of man I needed to turn out to be and I am nonetheless making an attempt to determine what sort of man that I need to turn out to be,” says Brown, who addresses his transition by manhood.
Gillette shared the brand new advert on Fb with the caption “Each time, wherever, nevertheless it occurs.” It continues the corporate’s advertising and marketing marketing campaign addressing masculinity, which was first launched in January with its earlier advert targeted on “poisonous masculinity.”
The Procter & Gamble-owned firm used the earlier advert to deal with its slogan, “The Greatest a Man Can Get,” addressing problems with harassment, bullying and males’s psychological well being.
The advert sparked combined reactions as some praised Gillette for tackling the subject, whereas others criticized the corporate for utilizing a social motion to promote razors.