Google forces you to welcome Assistant to leave its CES 2020 escape space

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Revealed: The Secrets our Clients Used to Earn $3 Billion

Google developed a destination to market the Google Assistant.  


Richard Nieva/CNET

This story belongs to CES 2020, our total protection of the display room flooring and the most popular brand-new tech devices around.

Last year, Google made a splash at CES by bringing its own variation of “It’s a Small World” to the customer tech market’s greatest conference. This year, Google once again developed an interactive experience for conference participants in Las Vegas, though this variation is no place near as fancy as 2019’s amusement park flight. 

Instead, Google developed an experience comparable to an escape space, which ushers visitors through a set of spaces that display the capabilities of the Google Assistant, the search giant’s voice software application that takes on Amazon’s Alexa and Apple’s Siri.

The destination opened Tuesday at Google’s cubicle beside the Las Vegas Convention Center. The search giant developed a two-story funhouse to market its items and gadgets. 

Google Booth CES 2020

Part of the flight happens in a vehicle.


James Martin/CNET

Here’s the property of the escape space: You’re conference with financiers (how Silicon Valley) for supper, and they desire you to serve a particular meal — bacon and Brussels burrata di bufala risotto burritos. You set about your day utilizing the Google Assistant to assist you browse to the marketplace, pre-heat the oven and place on music for supper. 

In one scene, you remain in a vehicle driving down area streets. In another, you remain in a market utilizing the Assistant to transform grams to ounces while you’re buying active ingredients. All the while, a live storyteller talks participants through the destination, like the voice of God. 

Google Booth CES 2020

The destination takes you through numerous spaces, consisting of a market and your home.


James Martin/CNET

The escape space belongs to a huge marketing blitz Google has actually crafted for CES. Just like in previous years, the search giant has actually worked with an army of individuals worn white clothing to teach participants about the Assistant. The business has actually likewise plastered the words “Hey Google,” the wake expression for the software application, onto the Las Vegas monorail.

The destination is smart, though downscaled significantly from in 2015’s flight. For that ride, the story was comparable — to assist a crazy daddy make it through a day of errands utilizing the Assistant. 

Aside from the escape space, Google made a number of statements on Tuesday. The search giant for the very first time launched user figures for the Assistant: 500 million individuals a month. Google likewise revealed brand-new personal privacy controls, wise house functions and a method for the Assistant to check out long-form text, like posts or post, aloud in a natural sounding voice. 

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