Google to begin making Pixel phones in India by next quarter: Nikkei

Google to start making Pixel phones in India by next quarter: Nikkei

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Google prepares to begin producing its Pixel mobile phones in India by the next quarter, according to a Nikkei Asia  report on Thursday.

The U.S. tech giant has actually been making every effort to diversify its supply chain far from China in the middle of U.S.-China stress, while looking for to take advantage of the growing smart device market in India, the report included.

The shift will support Google’s enthusiastic target of delivering more than 10 million Pixel phones this year, the report stated pointing out an individual with direct understanding of the matter.

The report likewise stated Google will start producing Pixel 8 Pro phones in the April-June quarter, followed by the production of the Pixel 8 around the middle of 2024.

Google will be taking on smart device giants Apple and Samsung in India, in addition to Chinese brand names vivo and Xiaomi.

In 2023, India ended up being the 5th smart device market to surpass 10 million iPhone system sales in a single year, making it an essential market for Apple, stated Counterpoint Research in a report on Wednesday.

“For 2023, India’s smartphone market maintained stability with 148.6 million shipments overall, a minor drop of 2%,” research study company Canalys stated last month.

“Samsung maintained pole position in Q4 2023 with a market share of 20% and shipments of 7.6 million units. Xiaomi continued its robust performance, claiming second place by shipping 7.2 million units. vivo secured third position with shipments of 7.0 million units,” according to Canalys.

Apple has actually likewise been moving production from China to locations such as India, as U.S.-China relations stay tense.

Apple CEO Tim Cook last year informed CNBC that India represents a “huge opportunity” after a conference with India Prime Minister Narendra Modi at the White House.

India has actually been providing rewards to business for establishing producing operations in the nation. Dell, HP and Lenovo were amongst the 27 companies that were approved approval in November to make tech hardware in India under a production-linked reward plan.

Read more about Google’s prepares to produce Pixel mobile phones in India in the Nikkei Asia  report.