The makers of Guinness have launched a non-alcoholic lager known as Open Gate Pure Brew that’s being bought in 250 pubs in Dublin with an Eire-wide rollout deliberate for March.
Diageo-owned Guinness is promoting Pure Brew, which has an ABV of zero.5 %, in 300-milliliter bottles. The model describes the beer as a “full-flavored, crisp golden lager with a fruity, hoppy style.”
At Pure Brew’s launch occasion at Dublin eight’s Open Gate Brewery, Diageo’s world head of beer, Mark Sandys, mentioned, “With Pure Brew, our brewers have developed a great-tasting, absolutely brewed and absolutely fermented non-alcoholic lager that stands shoulder-to-shoulder with our different nice beers.”
“Shoppers shouldn’t need to compromise on style on events when selecting to not drink or to reasonable their alcohol consumption, so we’re excited to offer extra selection with our newest innovation from the Open Gate Brewery.”
This isn’t the beer model’s first foray into non-alcoholic brews. Guinness sells Guinness Zero in Indonesia to compete with strict alcohol rules, in line with Beverage Each day.
This story initially appeared in The Each day Meal.